Web Design Requirements – Advice Focused on Client Goals

By Barrett Lombardo
Goals, Features, Plan, Design, Results

Orbit web strategists consult on the various aspects of your website as it relates to marketing, sales, and business processes. Our sales process will:

  • Make sure we are a good fit – Do you have an existing brand? Do you have a web marketer?
  • Understand your goals and requirements
  • Explain our approach and capabilities
  • Confirm requirements and the business functions of your website
  • Propose an approach with a scope, budget, and schedule

Expectations, Expectations, Expectations

Setting mutual expectations is the key to a successful project and relationship. We pride ourselves in asking the right (and sometimes tough) questions and being thorough during the sales process. We work diligently to explain the process and clearly understand the website design requirements throughout our relationship working together.

Communication is a Requirement

Good communication is required to set, meet, and maintain expectations. Our proposal, project plan, and invoices should align all expectations regarding the website design project.

  • Scope, budget, and schedule are clearly defined and visible to our team and clients.
  • Changes to any goals or scope during the project process are appended to the project plan and approved by the client.
  • All invoices should reflect the approved payment schedule and budget increases.

Creating the Blueprint

The combination of project goals and expected results drive our team to strategic decisions for every web design and content deliverable in our process.

  • SEO and content analysis for attracting traffic
  • Sitemap for content structure towards visitor goals
  • Wireframes that define usability and content layout and drive visitor conversions
  • Designs that reflect your brand essence
  • Development plans for content management

Maintaining Results – Digital Ink is Never Dry

Once the site is launched, enhancements will likely happen to meet business changes and constantly improve the website. Our web strategists will stay in touch with you to discuss your bigger plans, and once a plan is executed, new website design requirements will be considered for development. Orbit Support will be ready to service your more routine requests, such as:

  • Help desk questions
  • Testing and fixes to technical problems
  • Updates to the CMS
  • Enhancements to the website
  • Hosting issues

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