The Orbiter

The SEO industry is at an inflection point. The last two years have brought an incredible amount of change to the industry, and the next two years are going to bring even more. Some of the recent changes are very exciting for those of us who are in the SEO industry. Read More >

When I am not designing stellar websites for clients, I spend my time writing a food blog, and every now and then, I give talks to other bloggers about improving their blogging.

I had the opportunity to give a talk recently in San Francisco to a group of new and veteran food bloggers about ten things that they could do to make their blog more awesome. These little tips cover a broad range of blogging sins and traps. The PDF of the full presentation is available to download. Read More >

The main sources of website traffic are email, social media, pay-per-click and search engine optimization, and direct traffic. The activities behind each are distinct.

Imagine your site weighing anchor and pushing off from the dock, headed out to sea for a fishing trip. The farther you go, the more fish you’ll catch. You want to go far, you want to go fast, and you want to go without breaking your back (or your bank account) in the process.

You’ve got three main options: row, sail, or fire up the motor. Read More >

Content marketing is serious business these days. The vast majority of consumers prefer to learn about a brand through a series of articles rather than an advertisement (even though they know a company is selling something). And 60% of consumers say that this type of marketing positively impacts their view of a company creating content. We also know that blogging has a significant impact on overall website traffic. Read More >

When you write for web, you have two audiences: human visitors and search engine robots. You’re writing for (and fighting for) both armies. Every piece of content is a chance to rank in search and connect with readers. Read More >

Saddle up! It’s time to clear the tumbleweeds out of your blog and wrastle up some content. Even if your well of ideas is as dry and dusty as the South Dakota badlands, here are some classic content ideas that’ll get your site back on the trail.

So get your spurs on. Let’s ride!  Read More >