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22 AI Prompt Templates for Digital Marketing

Save hours of work with these proven AI prompt templates for SEO, content marketing, lead generation, website optimization, analytics and AI search.

Most marketers still don't have a systematic approach to AI. These templates give you one.

Whether you're just getting started, frustrated with generic AI output, or looking for new ways to improve your marketing, these 22 proven AI prompt templates help you get better results faster.

Inside you'll find copy-and-paste prompts for everything from building personas to optimizing for SEO, CRO and GEO, including:

  • Creating AI-powered buyer personas to audit and optimize your website using the persona generation prompt

  • Scoring your homepage against your audience's emotional triggers using the persona webpage alignment prompt

  • Analyzing competitors to see how AI recommends brands and uncover opportunities to improve your visibility in AI search using the AI competitive analysis prompt

  • Improving content and conversion rates using proven persuasion principles using the persuasion and engagement prompt

What's included in the download...

These 22 AI prompt templates are organized into five categories that cover the workflows B2B marketers use most. Whether you're researching a new audience, improving your website, creating content or analyzing performance, you'll have proven prompts ready to copy, paste and customize for your business.

  • Research & Personas: Build synthetic personas, identify pain points, and better understand your audience.
  • Content Marketing: Generate ideas, improve messaging, and create stronger content.
  • SEO & GEO: Optimize content for both traditional search engines and AI-powered search experiences.
  • Conversion & Lead Generation: Improve landing pages, messaging, and calls to action to increase conversions.
  • GA4 & Analytics: Analyze marketing performance and uncover opportunities for improvement.

These prompt templates work with any major AI platform. Some prompts require uploading reports, screenshots, PDFs, or spreadsheets, so you'll get the best experience with ChatGPT Plus or another AI tool that supports file uploads.

Just share your address and we’ll email you the link to the PDF. You’ll also get added to our email newsletter, where you’ll receive more AI insights and web marketing tips every two weeks. Unsubscribe anytime.

Enjoy!

andy

Andy Crestodina
CMO and Cofounder, Orbit Media (obvs)

Andy Crestodina is the Co-Founder and CMO of Orbit Media. He has 24 years of experience in analytics, SEO, content strategy and visitor psychology and is an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. You can find Andy on LinkedIn.