ProSight

Screenshot of a financial association website homepage featuring aerial city images, content sections on services, and company statistics in a modern layout.

prosightfa.org

Merging two leading financial associations

ProSight Financial Association, formed from the merger of banking industry leaders BAI and RMA, supports financial service professionals with compliance tools, peer collaboration and thought leadership. With over 200 years of collective expertise, their newly unified brand required a website that could prove credibility, increase memberships and streamline access to insights and events.

See how Orbit built BAI’s website before their merger with RMA.

The challenge

Increasing memberships & streamlining UX

ProSight’s transformation meant balancing legacy content, evolving offerings and diverse stakeholder expectations while increasing memberships and improving access to resources. The new website needed to:

  • Unify two brands into a cohesive visual & content experience
  • Support multiple audience segments with an intuitive navigation
  • Reflect a sleek, forward-thinking brand without overwhelming users
  • Meet strict security standards & support high-impact conversions

The solution

A secure, streamlined site that drives action

Orbit led a phased, content-first redesign process, aligning stakeholder goals with a modern user experience. We implemented a dynamic, brand-aligned design system and custom development removed excess plugins to meet security requirements. Wins include:

  • Modern design reflecting ProSight’s new brand identity
  • Clear navigation & comprehensive mega menus
  • Custom content strategy supporting SEO, engagement & lead gen
  • AA accessibility compliance & mobile optimization

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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