ProSight

Screenshot of a financial association website homepage featuring aerial city images, content sections on services, and company statistics in a modern layout.

prosightfa.org

Merging two leading financial associations

ProSight Financial Association, formed from the merger of banking industry leaders BAI and RMA, supports financial service professionals with compliance tools, peer collaboration and thought leadership. With over 200 years of collective expertise, their newly unified brand required a website that could prove credibility, increase memberships and streamline access to insights and events.

See how Orbit built BAI’s website before their merger with RMA.

The challenge

Increasing memberships & streamlining UX

ProSight’s transformation meant balancing legacy content, evolving offerings and diverse stakeholder expectations while increasing memberships and improving access to resources. The new website needed to:

  • Unify two brands into a cohesive visual & content experience
  • Support multiple audience segments with an intuitive navigation
  • Reflect a sleek, forward-thinking brand without overwhelming users
  • Meet strict security standards & support high-impact conversions

The solution

A secure, streamlined site that drives action

Orbit led a phased, content-first redesign process, aligning stakeholder goals with a modern user experience. We implemented a dynamic, brand-aligned design system and custom development removed excess plugins to meet security requirements. Wins include:

  • Modern design reflecting ProSight’s new brand identity
  • Clear navigation & comprehensive mega menus
  • Custom content strategy supporting SEO, engagement & lead gen
  • AA accessibility compliance & mobile optimization

Check out these related projects

OneUnited Bank

Proud pioneers in black-owned banking
A professional webpage for a hedge fund management firm, showcasing services like portfolio management, due diligence, regulatory filing, and cash and collateral management, with a clean, blue-themed design.

HFR Investments

Streamlined navigation and improved UX
Website mockup for Commonwealth National Bank showing a homepage with offers for banking services and mobile app downloads.

Commonwealth National Bank

A modern site for mobile bankers & community members
A website displays information about Zuckerman Investment Group's comprehensive family wealth management services, with statistics on assets managed, clients, founding year, and service areas.

Zuckerman Investment Group

Conversion copy that addresses common roadblocks and questions
Award winner badge

Byline Bank

118% increase in engagement rate
Screenshot of a financial services website featuring market indices, analytics, peer group data, commentary articles, and a media section with news headlines and videos.

Hedge Fund Research

HFR first came to Orbit in 2014 and returned 10 years later for a site refresh.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
Send Stephanie a message