bai.org

Powering a strong financial services industry

BAI is a non-profit organization that financial leaders trust to transform the impact of their work. BAI serves the financial industry through relevant thought leadership, new technologies, training courses, analytics tools and engaging leaders to give them the confidence to make smart business decisions, every day.

The challenge

Difficulty inspiring action

The BAI team was looking to declutter their content and create a seamless experience for clients to discover who they are and why they should partner with them. The site needed to tell more of the BAI story and inspire action from its users. Here were the key goals:

  • Increase high-quality traffic
  • Increase conversions
  • Improve engagement and UX
  • Highlight the BAI mission

The fix

Organizing and optimizing site content

The Orbit team designed a modern, bold and welcoming site that met all of BAI’s goals. The new website now invites clients into the full BAI experience, educates them on what makes BAI different, and inspires them to convert. Here’s how we did it:

  • SEO research and on-page updates
  • Compelling CTAs & conversion-copywriting
  • Streamlined content and navigation
  • Mission-forward design and copy

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.