Commonwealth National Bank

ecommonwealthbank.com

A black-owned, community-driven bank

Commonwealth stands out as the only locally-owned and headquartered bank in Mobile, Alabama, among more than 20 banks operating in the city, and are one of just 14 Black-owned and -operated banks remaining in the U.S. As a community-driven institution, they are committed to making banking accessible for everyone and fostering lasting economic impact.

The challenge

Establishing trust and driving engagement

The Commonwealth team came to Orbit for help translating their mission to their website– they wanted an appealing, modern website for mobile-first bankers and community members. Hoping to educate users on financial wellness and establish themselves as trustworthy experts in banking, their key goals were to:

  • Build trust with their users
  • Improve user experience on mobile devices
  • Drive engagement and organic traffic

The solution

Building relationships through revamped design and copy

Orbit Media got to work learning the ins and outs of who Commonwealth is and how they wanted to portray themselves online. Our writers, designers and developers came together to create a seamless website experience for their target audiences while driving engagement. Here’s how we did it:

  • Added testimonials and stats to build trust
  • Responsive design that accommodates multiple devices
  • Conversion and search-optimized copywriting
  • Streamlined site navigation

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.