The challenge
Differentiating from their parent company
The HFR Investments team wanted to ensure that their site was distinctly different from their parent company, highlighting their specific services and expertise. There were a few challenges to tackle:
- A new site design, with few images and assets to work with
- Site navigation that is intuitive and user friendly
- Translating existing content to a new site layout
- Adhering to SEO and accessibility best practices