The challenge
Branding updates & flexibility requirements
Experity’s team reached out to Orbit with a goal of elevating and modernizing their site to reflect new branding, embracing a more tech-forward aesthetic. They also needed refreshed site copy to spotlight new AI-enabled offerings. Their key goals were to:
- Update their site design and highlight their expertise
- Increase design flexibility within their CMS
- Educate, inspire and convert visitors
- Maintain and build upon existing SEO wins
