GoHealth is a broker of Medicare plans, acting as an advisor and agent to educate and guide consumers during their enrollment. With the help of licensed insurance agents and unique technology, GoHealth makes it easy for people to find Medicare plans that fit their unique needs and budget.
The challenge
GoHealth’s old website maintained a lot of information that wasn’t easy to find or navigate. They came to Orbit for a site redesign that would look and perform better, while supporting their mission to improve the insurance enrollment process. There were a few key challenges and goals:
The fix
Orbit’s design, development, and copywriting teams collaborated to create a high-performing and optimized site that supported the user journey and GoHealth’s mission. Here’s how we did it:
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
