The challenge
Establishing credibility and converting leads
As the first and market-leading AR navigation system for surgery, the Augmedics team was in need of a website that would educate users, establish credibility in the field and generate and convert more leads.
There were a few key goals in mind for this website redesign:
- Showcase expertise
- Improve user experience
- Inspire action
- Educate & connect with both admins & surgeons
- Preserve & improve SEO