The challenge
Breaking silos & improving user flows
With multiple divisions and product lines, AHN suffered from fragmented messaging and complex navigation. Users struggled to understand the company’s structure, find relevant products or connect with the right team. Their priorities included:
- Differentiating AHN from other Ajinomoto divisions
- Streamlining navigation for varied industries
- Better presenting products & solutions while educating & supporting collaboration
- Optimizing conversions & limiting noise with improved contact forms