Wow Bao

Screenshot of a restaurant website displaying steamed buns, menu options, a mobile app download prompt, and chefs cooking.

An extraordinary Asian street food experience

Wow Bao offers signature Asian street food creations available in grocers nationwide, as well as for pick up or delivery, hot and fresh, or frozen for later. They believe that life is too short for uninspired food– which is why they set out to create bold, exciting and unconventional bao buns, potstickers and dumplings.

The challenge

Increasing traffic and user engagement

Wow Bao recently grew exponentially– from local restaurants to nationwide grocery stores and online vendors. To ensure this growth was reflected online and that users could easily locate and engage with their products, the Wow Bao team came to Orbit for a new website with a few key goals in mind:

Building an easy-to-maintain site
Improving the user experience, especially on mobile
Increasing site traffic and sales
Incorporating new branding elements

The solution

Bold designs and refreshed navigation

Orbit got to work strategizing the best way for Wow Bao to put their digital foot forward. Our team laid out SEO and CRO best practices, collaborated on brand development and brainstormed key features to improve UX and engagement. The end result was a responsive and accessible site, complete with the following:

Bold, exciting designs to match Wow Bao’s flavors and products
SEO-driven landing page creation
Improved UX features: Store and delivery kitchen locators
Streamlined mega-menu and site navigation

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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