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We’re focused on creating exceptional work for clients
Your business is unique. Your site should be too.
You aren’t just another bank. Whether it’s your customer service, your mission, your people, or your services, there is something that separates you from your competition. Custom web design helps you tell your story and stand out in a competitive field.
Knowing your audience’s motivations and being able to target them is key. From private investors to commercial banking to personal loans, Orbit bank web designs are built to highlight your story and serve your needs.
Discover how Orbit helped showcase OneUnited Bank’s unique story with a sleek, streamlined website.
Analytics performance measurement for banks is different
Access the specific, segmented data you need to make better business decisions.
Track AI referral source information, common conversion journeys, and distinguish between existing customers and real prospects to improve your marketing strategy.
We’ll help you segment between users who are logging in (existing customers) and others (potential customers), so you can get a clearer view of your site’s performance.
Better data leads to better leads.
Tailored insights help you uncover new opportunities and validate your results
Using audience segmentation, key event tracking, and looking at device type by landing page, you can get a more accurate view of your users and their journeys.
- Get a more accurate view of your conversion rates
- Better understand your web traffic and user paths
- Discover what pages AI tools are sending users to
- See what pages (likely location pages) mobile users are visiting most often
- Get insight into drop-off rates during multistep application processes
Seamless integration with existing CRMs and marketing tools
A high-performing and effective website requires seamless workflows with your existing tools, platforms and programs.
We’ll design and develop a site that easily integrates with the CRMs, APIs, analytics tools and marketing systems you have in place:
- Salesforce
- HubSpot
- GTM & GA
- Mailchimp
- Zendesk
- Etc.
Ensuring a smooth transition without disrupting your operations or user experience.
Websites designed to meet the needs of financial institutions
And their customers.
From small credit unions to regional or national banks, providing financial services to customers involves unique regulatory and customer-service requirements.
Preparedness = improved efficiency
There are pain points and complex changes in every field. For financial institutions, these are often:
- Changing your core provider
- Acquisitions
- Updating calculators, tools, and forms
- And more
Increase your credit and improve customer experience
Your financial institution is built on trust and integrity.
Unfortunately, for many financial institutions, a banking website that is poorly designed can wipe out years of established credibility in seconds. People will click away without a second thought.
The good news is that positive first impressions and an improved user experience lead to increased engagement on the website, leading to higher conversion rates. So what creates a positive user experience?
- Easy access to useful tools for new and existing customers.
- A well-designed and secure login experience, mobile interface, and navigation that makes sense.
- Quick access to the information, tools, and services your customers need.
The financial service industry is changing and becoming more customer-centric. With contemporary bank web design services, more financial institutions have an opportunity to appeal to online and tech-savvy users.
30% increase in traffic
Choosing Orbit Media Studios was a smart decision for our business. The look, user experience, and content of our new site not only positions us ahead of our competitors — but also immediately led a 30% increase in traffic. We now get relevant new business leads daily, which NEVER happened before the rebuild.
The data behind our bank industry expertise
24+
years of experience in bank website development and design
50+
web design and digital marketing experts
20.6%
average increase in conversion rate for our clients
Meet your web design team
A group of in-house web design, web development and optimization experts. Nothing is outsourced.
Our digital marketing services focus is on SEO driven website design, development and optimization. We have one purpose; build beautiful high-performing websites that generate leads.
Digital Strategists
Align business and visitor goals with content, features, and measurable outcomes.
Project Managers
Monitor website project timelines and provide a dedicated communication resource.
Web Designers
Collaborate with clients to design a smooth experience and a visual extension to their brand.
SEO Directors
Our SEO directors identify key areas of improvement and develop process-driven solutions.
Web Developers
Build and integrate the features that ensure functionality and easy, efficient future updates.
Project timeline
Our timeline and web design approach
The Orbit team has been creating websites for over 20 years. We have a tried and true process that is split into four phases to ensure we are gathering the right information, getting alignment from stakeholders and allowing enough time for tweaks, testing and quality assurance.
We know that your web redesign isn’t the only thing you’re working on– we’ll work with you to create a plan that fits your internal needs and workload.
Discovery
- AI-powered and human-validated persona generation, competitor research and content audits
- Interviewing stakeholders
- Working on draft copy
- Aligning on conversion goals and a high-level sitemap
Design
- Updating your new visual identity: Imagery, typography, shapes, buttons, etc.
- Finalizing copy
- Applying designs to key pages
Development
- Building your site: HTML, CSS, oh my!
- Content entry and migration
- CMS training
- Testing and QA
Deploy
- Website launch
- Additional testing and QA
- Google tools configuration
- Data privacy configuration
- Post-launch strategy and support
Secure bank website hosting and management
At its core, a web host should be two things: accountable and reliable.
This is especially important when you’re providing banking services. When you host with Orbit, our team is responsible for supporting your site and keeping it live.
Unplanned outages cost companies nearly $8,000 per minute
according to a study of over 500 U.S. based data center professionals.
Your customers are trusting you with their time and money. A reliable host can protect you from losing profits and credibility.
With Orbit’s dedicated hosting partner plans and managed services offering, we can ensure an uptime of 99.5% or more with 24/7 monitoring. Our shared and dedicated hosting partner plans also offer security layers for defense, automatic backups for retention, and environment caching for speed to ensure you’re receiving the service you and your customers deserve.
Multiple needs, one seamless experience
If you’re in the banking industry, your website is typically responsible for fulfilling two needs:
- Marketing. The website is a tool for lead generation, cross-selling products, and financial news. And for some banks, the virtual location is the only location of the brand.
- Online banking. For both personal and business accounts, your customers rely on secure online tools to manage accounts and complete transactions.
Both are essential to satisfy today’s customers, but it’s not necessarily essential to combine the two into one website. It can be a pain point for marketers to have to work through the IT department to make changes and updates to the front end of the website. You need a bank website vendor that can provide beautiful web design with an easy-to-use CMS.
Orbit’s banking web designs have given many financial institutions (including Liberty Bank and Bank South) fresh new looks backed by a user-friendly CMS. This allows them to manage the content without touching the complex online banking back-end.
80% of users interact with their bank through more than one channel.
Research shows that many of these users rely on mobile banking and online websites to contact their bank. Your website should be designed for your customers.
Designs that respond to how we bank today
Banking today isn’t based on mobile or desktop or apps: it’s omnichannel.
The majority of people use multiple channels to interact with their bank. That means your site has to be responsive to every approach, offering a seamlessly coherent user experience.
That’s why Orbit has made responsive web design a standard for every project. Our approach towards banking web design delivers a consistent experience for your existing customers and new customers alike, whether they are at home researching financial products or on the go looking for the nearest ATM.
Bank website accessibility compliance is not just a trend
It is a requirement.
Website accessibility is the practice of ensuring your website is usable by as many people as possible, regardless of their circumstances.
An accessible website can also improve your AI discoverability, meaning that AI will be more likely to recommend your brand. To achieve this, Orbit designers and developers ensure your website includes structured data, image alt text, easily scannable content, and more.
Want to learn more about bank website accessibility?
Take a look at these great articles.
Going beyond beauty with compelling bank website design
Powerful messaging can turn a browser into new business.
Browsers are potential customers coming to your website with one question: Why this bank? Effective financial organization website design also includes getting the right answers in front of the people who need them most.
Through extensive research and wizardry with words, Orbit’s team of content experts turns your story and services into compelling messaging that drives action. That includes:
- Ideates brand messaging and content strategy
- Develops conversion guides with messaging
- Collaborates with stakeholders to understand you and your services
Which converts new website visitors into happy customers.
Ready to improve your bank website?
Since 2001, the Orbit website development and design team has been creating custom bank websites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
