Financial websites must speak directly to their target market. This may be people who are facing important choices with personal and business implications, or early adopters excited to try the next big thing.
No matter who your audience is, knowing them and understanding their motivations is key. We work with financial companies to match their audience’s motivations with design choices that serve their clients’ needs.
We call this the “mullet strategy.” Financial websites have some of the web’s most complex tools behind them, and banking websites specifically are good examples. Think of the planning and programming that went into your bank’s online tools: login, manage accounts, view statements, transfer funds, etc.
If you have a business with serious online tools like these, the thought of redesigning your site probably makes you queasy.
But really, you have two websites:
It is possible to redesign one without touching the other—possible and a good idea. These two areas have different goals, strategies, hosting requirements and measurements for success.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts who follow best practices and work closely with web strategists and project managers to create your perfect site.