A warm and open site for a community bank
A banking website has to serve two purposes: it has to function in the financial sector while following all regulations and has to be welcoming and easy-to-use for its visitors. A community bank like Bridgeview (now part of First Midwest Bank) is a friendly, local institution, and its site had to reflect that.
We made it easy for customers to quickly self-select as an audience, open an account, or access their account information. Online banking has to be easy, and it has to follow certain rules. With a clean and open design, we captured the spirit of Bridgeview while seamlessly integrating the regulatory requirements demanded.