Development

Building your new website

If content and design are the blueprints of your house, development is when we build the walls, floors, and frames.

A mobile phone with arrows pointing to a computer screen.

What is the development phase?

This is where we start building the framework and architecture of your website — the HTML, the CSS, and the other programming terms that not everyone needs to know.

When this phase is done, it’ll be complete with the intended functionality, an easy-to-use CMS, and subtle animations or movement.

We use an agile sprint development process

Instead of waiting for the designer to complete every page design, and only then getting started on development, we’ve adopted an agile sprint process.

This means the designer hands off portions of the design for the developer to build. Then, they work in parallel to get your website live sooner.

Typical sprint 1

Est. duration: 2-3 wks

  • Header
  • Footer
  • Page block library system
  • Style guide

Initial testing and content entry begin!

Typical sprint 2

Est. duration: 2-4 wks

  • Modifications to sprint 1
  • Menus
  • Key post-types
  • Webforms

CMS training is scheduled!

Typical sprint 3

Est. duration: 2-3 wks

  • Modifications to sprint 2
  • Remaining post-types
  • Site search
  • Web forms

Browser testing begins!

Typical sprint 4

Est. duration: 1-2 wks

  • Testing fixes
  • Accessibility fixes
  • Schema implementation
  • Remaining modifications and clean up

Your content entry should be wrapped up soon!

What do you need to worry about during development?

Your project manager will help you make sure every box is checked.

Deliver your content and digital assets

We will begin content entry about 2-3 weeks into the development phase.

Content is the #1 delay for website projects, so don’t let this happen to you.

We’ll need your finalized content documents, images, videos, testimonials, stats, and any other assets that will make content entry effective and complete.

Confirm webform tools and settings

Are we building forms on the website? — We’ll need form email addresses.

Or, are you providing iframe embed code for your CRM? — We’ll need your embed codes.

Can the forms have thank you pages so we can set up conversion goals in Google Analytics? This is ideal.

Decide on hosting and managed services

Do you want to host the site on your own servers?

Or, would you like Orbit to host the website?

We’ll have a discussion with our Development Team Director to discuss the best options for your organization.

Confirm the data privacy compliance plan

Remember our conversation at the beginning of the project? You’ll need to make a decision about the plan for data privacy compliance before we launch.

If you haven’t done so yet, please engage your attorneys to confirm your compliance needs.

Assemble your content management team

If you’re managing a large website, you’ll need help getting the website ready for launch.

Gather the team who will assist you with verifying the accuracy of the content entered, add any remaining content, make changes, etc. Create a plan and timeline that aligns with your launch and get them onboarded and ready for the CMS training.

Microanimation Animation

Animations and movement

This is the step when you’ll see intentional movement such as hover interactions, scrolling animations, and lazy loading (which specifically helps improve page speed).

We always strive to use subtle animation styles that add to the web experience — not detract.

If you have specific requests, check in with your project manager and designer during your weekly meeting.

In case you missed it….

After development comes content entry.

Once enough of your new website is built, our content entry team will get to work filling it in with your copy, content, and digital assets.

So, it’s time to get that content organized and ready!

A couple quick notes…

  • Your PM will wait for the right time to give you access to your website. Usually, access is given at the first CMS training.
  • We sprint on development until a couple of weeks before launch, this means we will train you on the CMS, and you will work in the CMS before we even finish development.