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Restaurant Marketing
Your restaurant website should give your patrons a taste of everything
Your website serves many purposes, from offering quick access to your hours and menu to encouraging online reservations and event requests.
To do all of these things effectively, you need a website designed with your audience, conversions and marketing goals in mind.
Orbit’s restaurant website design services utilize SEO, CRO and UX best practices. Get a site that is beautiful and functional for you and your patrons.
UX Design
A digital translation of your ambiance, without compromising user experience
To effectively convey the dining experience your restaurant provides, your website should amplify your ambiance and passion.
Beautiful visuals of your interior design, food, staff and patrons help your restaurant feel inviting. Easy navigation, fast load times and a streamlined sitemap make your site enjoyable to use.
We blend these elements together to create a website that truly tells your story while making it easy for every potential diner to find the information they need.
How Orbit created a website that delivers 400% more conversions for Bottleneck Management
The challenge
Bottleneck Management first came to Orbit for help designing a range of websites– not only did they want to revamp their management group site, but they needed cohesive sites for 5 of their venues that would stand out in a competitive industry, rank well and target local traffic.
The solution
Orbit’s team designed multiple cohesive and modern sites for the management group as well as some of their restaurants. Streamlined site navigation, updated design and video elements, tailored SEO strategy and CRO upgrades led to a 400% increase in online conversions.
Not only did Orbit design and build top drawer web sites that continually deliver 400% more conversions than we were used to seeing; they routinely analyze site performance and strategically recommend course of action accordingly. The post launch value Orbit provides its clients make them a true partner in business.
Restaurant Website Development & Integration
Seamless integrations with booking software, rewards programs, marketing tools and more
Our developers have experience navigating the trickiest of integrations, from booking software to rewards programs, ensuring that you have easy access to your existing platforms and software.
Have questions about custom API development? We’ve got you covered.
Reservation and booking software
OpenTable, Resy, Toast, Tock, SevenRooms
Rewards programs
Punchh, Thanx, Paytronix, Spendgo, Fivestars, Custom-built loyalty solutions vis API or POS integration
Email marketing
Mailchimp, HubSpot, Klaviyo
Analytics tools
Google Analytics, Google Tag Manager, Google Search Console
CRMs
Salesforce, Tripleseat, Eat App
Custom Website Design
We’ve been creating restaurant websites since 2001
We know how to navigate challenges unique to the hospitality and restaurant industry.
Web design isn’t one-size-fits-all. Your industry, brand, company goals, location and much more can and should influence how your website is created.
We have the experience needed to expertly navigate and account for your unique needs:
- SEO and design for multiple locations
- Ongoing rebranding efforts
- Rewards programs and reservation bookings
- Competitive search results
Responsive Design
63% of people are browsing the web on a mobile device
Is your site designed with these users in mind?
Most restaurant customers expect websites to be mobile-friendly, meaning they have quick load times, easy-to-navigate buttons and accessible menu items.
If your site isn’t optimized for mobile devices, potential customers will move on and your bounce rate will increase.
Our website designers work hard to ensure your visual elements, interactive features and key information are easy to find and use on devices of all sizes.
14%
YOY organic traffic lift from our last 50 projects
45
Successful website launches in last 12 months
96
Avg Net Promoter Score for all clients
Drive real results that satisfy your team and grow your brand
We know what it takes to increase clicks, reservations, reward program signups and conversions.
Rank high in search engine results
Personalized national and local SEO strategy that will put your restaurant on the map, and help you stay there.
Increase your conversion rate
Engaging design and compelling copywriting increase reservations, private dining leads, online orders and reward program signups.
Achieve a high ROI
Work with a transparent pricing partner that will give you an exceptional return on investment. Get a web design upgrade that drives leads and revenue, while staying within your budget.
Easy to update CMS
It shouldn’t take a web development expert to update your website
Your website should be easy to maintain, update and access with one seamless Content Management System (CMS).
A restaurant site that uses a single CMS makes content administration easy. Ensure your staff can quickly add and update key information: online menu, hours, images, events and careers, as necessary.
We’ll work with you to design a site on the CMS of your choice, including WordPress, Drupal and Shopify.
We take a transparent and collaborative approach to every web design project
The Orbit team has over 20 years of experience with custom website design, website development and digital marketing. We have a tried and true process that is split into four phases to ensure we are gathering the right information, getting alignment from your team members and allowing enough time for tweaks, testing and quality assurance.
Discovery
- Gathering research and insights
- Interviewing stakeholders
- Working on draft copy
- Aligning on conversion goals and a high-level sitemap
Design
- Updating your new visual identity: Imagery, typography, shapes, buttons, etc.
- Finalizing copy
- Applying designs to key pages
Development
- Building your site: HTML, CSS, oh my!
- Content entry and migration
- CMS training
- Testing and QA
Deploy
- Website launch
- Additional testing and QA
- Google tools configuration
- Data privacy configuration
- Post-launch strategy and support
Your long term partner
Ongoing support for long-term growth
Because you deserve a lasting and responsive web partner.
Work with a true web partner that offers CMS training, ongoing support and long-term optimization services.
Orbit has a dedicated 3-tier support team available to address any website maintenance problems or concerns. You’ll always receive a timely call back and efficient solution, within hours of submitting your request.
Partner with a reputable web design company that makes the process easy
We know that a web redesign can be overwhelming. Our goal is to make the process as stress-free as possible.
Our dedicated project managers keep things running smoothly with ongoing check-ins, stakeholder meetings and phased deliverables.
No technical expertise is needed– we do the heavy lifting, and train you and your team on everything you need to know when the time comes.
It's everything we could have hoped for and more!
The improved user experience and overall design enhancement of our new site really captured the spirit and culture of Lou Malnati’s. It’s everything we could have hoped for and more!
Put the best restaurant website design agency to work for you
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
