The Orbiter

We all have issues.

Fortunately, we can turn our personality flaws into assets as web marketers. Online marketing today encompasses a slew of technologies and activities, some of which are perfect matches for our various personal idiosyncrasies.

Here’s a quick list of “issues” and how they can be turned to your advantage if you do web marketing…

1. Obsessive/Compulsive – Twitter
2. Narcissistic “Know-it-All” – Email/Article Marketing
3. Insomnia – SEO
4. Social Anxiety – Usability Analyst
5. Antisocial – Spammer

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Amazon.com moves a lot of product. It processes 24 orders every second. Its 76 million (and counting) unique visitors would make it the world’s 17th-largest country, if it were a country. And just about every person I have ever interviewed for a usability study has mentioned using it. This success doesn’t mean that it’s always smart to copy from Amazon. It’s still necessary to think critically about your content, audience, and goals before implementing any feature from another website, even proven leaders. Read More >

As usual, times are changing.  But there is one change that is about to reach its inflection point: mobile computing.  New research shows we’re about to reach critical mass on several mega-trends.  So as a follow up to our post on Mobile Marketing 101, here’s an update on 3 mobile milestones coming up…

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Although we’re trend watchers, we’re not bandwagon jumpers. We don’t seek to build things just because they’re popular.  We build things that make sense for our clients.  Still, when a tidal wave is coming (or arguably already here) we have to chime in.

So here’s a pocket guide to marketing to your pocket. Read More >

A digital billboard created to advertise Orbit Media services at the 2010 Chicago Blues Festival. This is a graphics heavy piece that looped on a “jumbo-tron”. Read More >

A partnership with the Windy City Blues Society, this documentary was presented at the 2010 Chicago Blues Festival. It helped to showcase the efforts of the WCBS, using pictures and archival footage, and a introduction from WGN’s Steve Sanders.