Marketing & SEO + Social Media + email marketing

Orbit’s Own Recipe: Blog Casserole with Newsletter Sauce

January 21, 2010 3 Comments andy crestodina  

Ever wonder how a web marketing company uses the web to market themselves? In this issue we invite you into our kitchen to share one of our most effective marketing recipes. So come on in and smell what we’re cooking…

Read More -›


Web Services + Website Design

What’s the Difference?

October 20, 2009 2 Comments andy crestodina  

Any company that has looked into getting a new website will tell you that the price range can be enormous… A few thousand dollars? Ten thousand? Fifty thousand?  More?

Some interactive agencies won’t consider projects under $100,000. On the other end, a man once called me and said he built $500 websites and he suggested that if I helped him find clients, he would split the money with me, 50/50.

When prices range from three-figures to six-figures, how do you identify the difference between discount web design and custom, high-end web design; besides trying to use price as a gauge? Read More -›


Search + Web Development

Search First, Ask Questions Later

Searches are an extremely important feature for most sites, as the first step of every user task is finding where to begin. A well-implemented text search generally does a good job when people know exactly what they want, but it’s much less effective if they don’t. To help these individuals, it’s best to start with the assumption that your users are human. Read More -›


text