CRO Agency

Website performance: What you need to succeed online

If your website isn’t converting, ranking, or engaging like it should, the root of the problem is likely a mix of site speed, UX, SEO and conversion friction.

A website performance audit from Orbit shows you what’s holding your site back and what to fix first for measurable gains.

Get a website performance audit

Poor website performance is costing you revenue

When a website underperforms, the symptoms show up everywhere:

  • Cart abandonment climbs
  • Demo requests slow down
  • Bounce rates increase
  • Qualified leads decline
  • Search visibility stagnates

The hardest part? You’re not always sure what’s causing it, yet you’re still expected to explain performance trends, justify budgets, and show results without clear insight into what’s wrong.

Every month you wait, small performance issues compound into lost revenue and missed opportunities.

Website performance audits are ideal for teams who:

  • Rely on their website for leads or revenue
  • Have solid traffic but weak conversion rates
  • Suspect technical or UX issues are limiting growth
  • Need clear, data-backed priorities
  • Are accountable for digital performance

Website performance audits turn underperforming sites into growth engines

Website performance isn’t just about speed scores or technical benchmarks. It’s about how well your site supports real business goals like lead generation, pipeline growth, and revenue.

A fast, responsive website offers your site visitors a seamless and enjoyable experience. It encourages engagement, conversions, and repeat visits. Understanding and optimizing your website’s page speed is essential for any website aiming to thrive in today’s fast-paced digital landscape.

A woman sits at a desk working on a laptop, smiling, with a smartphone and notepad beside her—perhaps managing tasks for an SEO agency.

Drive better user experience

Slow sites increase bounce rates and cart abandonment. Fast, responsive pages keep visitors engaged and moving toward conversions.

Support SEO visibility

Your page speed is a ranking factor for Google. If it’s too slow, that’s going to hurt your visibility in search results.

Improve conversion rates

Faster websites experience higher conversion rates. The easier you make it for your visitor to convert, the more likely they are to do so.

Reduce bounce rates

Slow pages experience much higher bounce rates. Keep users on your site longer with pages that lload quickly and feel intuitive.

Enhance mobile performance

More than half of all traffic accesses the web on their mobile devices. That makes page speed especially important for your mobile site.

Reduce operational costs

Reduce the need for upgraded hosting plans or additional infrastructure with an optimized website that runs fast and efficiently.

Page speed & website performance audit case studies

Orbit has assisted industry-leading name brands achieve their organic traffic and conversion goals. Here are just a few of those stories.

What’s included in an Orbit website performance audit

We combine analytics, technical audits, and expertise in SEO and CRO to uncover what’s helping or hurting your site.

 

Traffic and User Behavior Insights

In-depth analysis of the channels traffic uses to arrive at your site, how they engage while on your site and where they drop off.

Performance Audits

Review of technical and UX factors such as page speed, script load, mobile vs desktop, and other friction points.

SEO and Content Analysis

An assessment of how well your site is optimized for search by examining keywords, crawlability, content gaps and more.

Conversion Optimization

Determine your site’s ability to convert visitors into leads or customers by analyzing messaging, calls to action, funnel analysis, and more.

A computer screen displays a world map with data points, a vertical bar chart, and circular graphs showing desktop at 38% and mobile at 62%.

Conversion optimization and SEO

Orbit takes a consultative approach to optimizing your website for maximum conversions. Our CRO services are designed to enhance the user experience, improve website performance, and maximize your business goals. We employ data-driven strategies to analyze user behavior, conduct A/B testing, and implement design improvements that drive higher conversion rates.

Orbiteers, Stephanie and Mari seen through a window having a discusson

Orbit helps you get the most from your website

An Orbit website audit helps ensure your site is optimized for peak performance. By zooming in on performance issues, our team finds ways to help you get the most from your website.

Our in-house team of web designers, web developers, optimizers, and CRO experts are collectively known as “Orbiteers.” Every Orbiteer has a super power — strategy, storytelling, or spotting what’s broken in your funnel from a mile away. We are committed to swooping in to push your website into high gear and help it reach its fullest potential.

We bring the data and strategy, you bring the mission.

Every month of underperformance is costing you

With each day that passes, every disengaged customer, abandoned shopping cart, and missed conversion means sinking revenue that is not going to magically improve with time.

A website performance audit gives you clarity, direction, and a plan for a more profitable tomorrow.

Ready to experience the power of an optimized website?