Recognized as an industry leader for website optimization and conversion expertise
A UX audit can help businesses across all industries with complex decision-making, high-competition, or conversion-critical websites, from ecommerce and retail to law firms, marketing agencies, finance, and SaaS.
Orbit’s website UX audits and services are ideal for teams who:
If you’ve ever left a brick and mortar store because you couldn’t find what you came for, you know the level of frustration your customers could be experiencing on your website.
Poor navigation, slow performance, confusing content, no call to action…all of these factors can lead to plummeting conversions, soaring bounce rates, cart abandonment and negative customer reviews that are damaging your brand.
The real challenge? You don’t always know what’s broken, and guessing at solutions only wastes resources while time continues to pass and opportunities for growth seem to slip away.
User experience audits help you uncover usability issues so you can fix what’s not working and align your website to meet your visitors’ needs and expectations.
Fix friction in forms, checkouts, and key journeys.
Convert more of the traffic you already paid for.
Create intuitive experiences users enjoy.
Professional, seamless UX builds credibility.
Happy customers are loyal customers who will choose your brand again and again.
Orbit has assisted industry-leading name brands achieve their organic traffic and conversion goals. Here are just a few of those stories.
Orbit conversion experts start the process by helping you clarify your goals. Do you want more enews sign ups? Fewer abandoned carts? A better mobile experience? We help you define what success looks like.
The Orbit conversion team reviews your site using UX best practices also known as heuristics. Is your site easy to navigate? Are links responsive? Is the user experiencing multiple errors? Are the pages slow to load?
We analyze analytics, heatmaps, and session data to see how users actually interact with your site.
We follow that by reviewing your site’s page layout, copy, forms, hierarchy, CTAs, mobile responsiveness, accessibility, and performance.
At this point we present our findings informing you about the issues and how to fix them. Then we help you put together a plan action to repair your site’s issues in order of priority.
And like every time we work with them, they delivered. Pun intended.
A user experience audit is a process in which Orbit conversion experts review your website to uncover usability issues and roadblocks to conversions. It uses UX best practices, data, and user behavior to gain insights into what’s working, what’s not, and how to fix it.
If you’re receiving negative site visitor feedback, experiencing too many abandoned carts, seeing users bounce without converting, if important to determine why. A UX audit will pinpoint the reasons these things are happening and give you actionable steps to remedy issues and increase visitor engagement.
When you notice any of the above mentioned issues. Additionally, a UX audit is beneficial before a major website redesign so that you’re not building on existing problems.
That can depend on the scope of the audit, but a deep-dive enterprise-level audit can take 6-8 weeks.
You’ll come away with a report that details your site’s critical issues, screenshots and examples of items that need to be addressed, the reasons why these issues matter, and a prioritized list of remedies.
A UX audit report will provide you with a roadmap to making critical improvements. When our recommendations are implemented, most businesses see a measurable improvement in engagement and conversions.
Orbit takes a consultative approach to optimizing your website for maximum conversions. Our CRO services are designed to enhance the user experience, improve website performance, and maximize your business goals. We employ data-driven strategies to analyze user behavior, conduct A/B testing, and implement design improvements that drive higher conversion rates.
It’s important to remember that the goal of a UX audit isn’t just to point out problems. Rather, it’s intended to lay out a pathway to a more effective, functional return on investment from your website.
Our in-house team of web designers, web developers, optimizers, and CRO experts are collectively known as “Orbiteers.” Every Orbiteer has a super power — strategy, storytelling, or spotting what’s broken in your funnel from a mile away.
We are committed to swooping in to push your website into high gear and help it reach its fullest potential. We bring the data and strategy, you bring the mission.
With each day that passes, every disengaged customer, abandoned shopping cart, and missed conversion means sinking revenue that is not going to magically improve over time.
If your website is underperforming, a UX audit can identify what action you need to take today for a more profitable tomorrow.
