Higher conversion rates
See a measurable return on campaigns and marketing investments.
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Orbit Media is an industry leader recognized for our award-winning website design, development, optimization and conversion expertise, including:
Your website traffic is heavy, but conversions have stalled
You’ve tried everything you can think of to drive up website conversions, but you’re stuck. Nothing seems to be moving, and without data-backed insights, all your effort is more wishful thinking than proven solutions.
To make things worse, you’ve heavily invested in ad budgets, content marketing and social media with too little to show for it. Now the pressure is mounting. Stakeholders want to see real results, and every week without improvement means more wasted budget and lost opportunities. Lack of insight has you spinning your wheels and unsure what direction to take.
A/B testing: Taking you from guesswork to growth
Using A/B testing as an effective tool, Orbit conversion experts gain important insights into the real reasons your traffic isn’t converting.
A/B testing replaces assumptions with proof so you can watch your website conversions really take off. And that’s progress.
- Replace hunches and guesses with data-driven facts so you get actual, measurable outcomes.
- Pinpoint what’s not working by isolating variables so you can see what’s actually driving results.
- Optimize what you already have, one small tweak at a time, without the expense of overhauling or completely rebuilding your site.
- Improve ROI across multiple channels with better on-site performance. This leads to more effective responses to ads, email and content efforts.
Better user experience
That means less friction, fewer roadblocks to conversion, lower bounce rates, longer engagements and stronger brand loyalty.
Reduced risk of errors
No more misguided or ineffective changes with proven data-driven analytics that drive and inform your decisions.
Greater insight into user behavior
This allows you to tailor messaging to suit the needs of your audience.
Lower customer acquisition costs
With a higher volume of traffic that regularly and reliably converts, you spend less on every lead.
Competitive advantage
Leading the pack in your industry is extremely valuable, especially in a crowded marketplace.
A/B testing and conversion optimization case studies
Orbit has assisted industry-leading name brands achieve their organic traffic and conversion goals. Here are just a few of those stories.
The mechanics of A/B testing
Once our digital marketing agency performs your CRO audit, we compile our data to determine what and where your website is underperforming.
Through careful auditing, A/B testing, and data collection, we take the guesswork out of conversion performance.
Meet with a conversion expert today!
CRO audit
Perhaps the navigation is confusing or the content isn’t clear? Maybe your call to action is buried on your landing page or you’re missing customer reviews.
Once we identify the issues, we create our test.
Test site variants
We then develop site variants. Website A (the control version) remains the same, while we implement our recommended changes to Website B (the variant version). Both sites are launched…and then we wait.
Data collection
Data is collected over time (usually two to four weeks) at which point we analyze the results to determine which version performed better and why. The variant that performed best is then rolled out site wide.
Everyone that we've worked with at Orbit has gotten us at our core
No matter who we work with at Orbit, there’s a sense that you get us and what we’re trying to do. Everyone that we’ve worked with at Orbit has gotten us at our core. They make things easy to comprehend even when it’s our first time learning about something. Everything is really organized, easy to follow, easy to reference.
Common questions about A/B testing
A/B testing can sound a little technical and intimidating. We get that. However, it’s important to remember the exercise is meant to identify obstacles and determine how we can help you navigate past them to move forward.
We want to provide you with as much information as possible by sharing answers to some common questions we receive about A/B testing and how it works.
Our conversion optimization experts start with the elements that matter most. Those would include high-traffic landing pages, calls to action (CTAs) or forms. We use data such as analytics, heat maps and user behavior to prioritize elements that offer the highest potential for impact.
Nope. We’ve performed thousands of these tests, so we know what we’re doing. We only use trustworthy tools and careful implementation to ensure that everything works smoothly.
Even if there’s no clear winner, A/B testing is still a valuable exercise. It helps us eliminate certain elements as the culprit for your low conversion rates and refine future tests. It’s important to remember that optimization is a process and that each test teaches us something.
That’s an unfortunate misconception, because A/B testing is so much more than button colors. In the A/B process we’ll test headlines, page layouts, forms, product descriptions and more. Essentially any element that can affect user response.
We can if you have the volume of traffic to support it. (This is called multivariate testing) If not, we’ll focus on one change at a time to keep results clear to inform our actions.
A/B testing helps you get more value from your existing traffic. That translates into lower cost per lead, better conversion rates and the ability to make more impactful marketing decisions.
Conversion optimization and SEO
While conversion optimization and search engine optimization (SEO) are related, each serves a different purpose. SEO employs strategies to increase your site’s visibility in organic search and drive traffic to your site. CRO is intended to convert that traffic into a purchase, a sign up, a click, whatever your conversion goal might be.
Orbit takes a consultative approach to optimizing your website for maximum traffic and conversions.
- SEO strategy
- AI SEO
- Keyword research
- Keyword strategy
- SEO audits
- SEO monitoring
- Content strategy
- Content writing
- Conversion optimization
- Content optimization
- Technical SEO
- Ecommerce SEO
- Enterprise SEO
- Local SEO
- International SEO
- Continuous iteration
- Form optimization
- Website speed & performance audits
- ADA compliance audits
- User experience audits
- Landing page optimization
- ADA compliance audits
- Schema & structured data markup
- Website performance audits
- Google penalty recoveries
- Helpful Content recoveries
- Core Update recoveries
- Backlink auditing
- Negative SEO (Googlebowling) recoveries
- Google Analytics management
- Looker Studio dashboards
- Google Search Console management
- Bing Webmaster Toolbox management
- Website migrations
At Orbit Media, your mission is our mission
Remember, A/B testing isn’t about finding flaws, it’s about unlocking potential and making every visitor count. To that end, our goal is the same as yours: a site that performs, converts and supports your bottom line.
Our in-house team of web designers, web developers, optimizers and CRO experts are collectively known as “Orbiteers.” Every Orbiteer has a super power: strategy, storytelling or spotting what’s broken in your funnel from a mile away. We don’t wear capes (at least not in the office) but we are committed to swooping in to push your website into high gear and help it reach its fullest potential.
We bring the data and strategy, you bring the mission.
Make the most of the traffic rolling in to your site today
When your site performance lags you’re losing revenue and missing opportunities. In the race against your competition, the last thing you want is for them to leave you in the dust.
As a conversion and optimization tool, A/B testing is going to put you in front of the pack. The sooner we start, the sooner you stop guessing and start growing. Ready to fuel your success?
