Vitalcor

The challenge

Outdated platform & limited assets

Vitalcor’s previous site created some technical barriers for their team, and their legacy platform nearing end of life made it the right time to modernize their digital presence. Some key challenges were:

  • Low-resolution imagery that didn’t meet brand standards
  • A complex product catalog
  • Sparse, technical copy not optimized for conversions or search
  • Client anxiety around CMS training and site flexibility

The solution

A thoughtful redesign with hands-on support

Orbit delivered an updated site that prioritizes usability, performance and flexibility, while guiding Vitalcor’s team through the transition. The result is a credible, clean site aesthetic that is scalable for continued growth.

  • AI, SEO and CRO-informed copywriting updates
  • Fully manual product migration to ensure accuracy
  • Creative design without relying on photography
  • Post-launch support plan including video tutorials and training sessions

www.vitalcor.com

A trusted surgical device provider

Vitalcor, Inc. is a medical supplier specializing in cardiothoracic, general and plastic surgical instruments and related devices. Vitalcor has been in operation since 1975, earning long-standing trust through consistency, accountability, and performance.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.