Brooks Laboratory Automation Solutions

Brooks automation website homepage shown on desktop and mobile screens, displaying test tubes, navigation menu, and buttons for exploring workflows and systems.

The challenge

Creating space for emerging business momentum

Brooks needed a fast, efficient way to market their Lab Automation Solutions (LAS) offering ahead of a major redesign of the primary Brooks.com site. The primary goal was to shine a spotlight on this emerging business unit. Other goals were:

  • Utilizing a lean scope and a fast turnaround
  • Setting up Google Tools for data tracking
  • A need for customizable pageblocks and easy content management
  • Adhering to best practices for web accessibility, data privacy, and SEO

The solution

A scalable & flexible microsite

The Orbit team’s web consulting, design, and development services resulted in a lean, flexible, and responsive microsite for Brooks Lab Automation. The website is built with reusable page blocks and an intuitive UI for easy content management. Some key wins include:

  • Strategic content planning and content entry support
  • Design adaptation to align with LAS brand nuances
  • Responsive design that adjusts to mobile and desktop screens
  • Fast-loading pages for improved UX and SEO

brookslabautomation.com

Automation solutions for today’s demanding laboratories

Brooks Laboratory Automation Solutions, an emerging business line from automation leader Brooks, delivers advanced robotics and automation technology that keeps laboratory environments running smoothly.

This was our second microsite for Brooks, modeled after their PreciseFlex Robots site.

Check out these related website projects

PICO Electronics website homepage displaying product images and company tagline about aerospace and military magnetics and power supply manufacturing.

Pico Electronics

42.6% increase in organic traffic YoY
Screenshot of the Hoshizaki website homepage displaying ice machines and refrigeration equipment, navigation menu, company logo, and “Request a Quote” buttons.

Hoshizaki America

Driving B2B success with a sleek design & product catalog
Americhem website displayed on desktop and mobile screens, featuring information about custom plastic compounds and masterbatch solutions with section links and a "Talk to an Expert" call-to-action button.

Americhem

348% increase in key event rate
2 desktop design for Marmon Utility website

Marmon Utility

“Orbit went above and beyond to help me achieve our website goals”
A screenshot of Nelipak’s website homepage displaying sections about custom healthcare packaging solutions, product information, and company services. Several images and navigation links are also visible.

Nelipak

Consolidated content from two merged sites while generating increased traffic to key pages
desktop and mobile view of Rotor Clip website design

Rotor Clip

Improved UX & lead gen with a scalable multilingual site

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
Send Stephanie a message