Actors. Directors. Designers. Some of the biggest names in Chicago and national theater have been through the Goodman.
Orbit has been a proud digital partner of the Goodman for years, helping build and curate a website that balances rich storytelling with practical functionality, helping patrons browse shows, manage memberships and buy tickets with ease.
Recently, their team returned to us to align their site with a major milestone– their 100-year anniversary rebrand.
The challenge
With their centennial anniversary on the horizon, Goodman returned to Orbit to align their site with a bold new rebrand centered on emotional connection and storytelling. Some key challenges with this refresh included:
The solution
Orbit refreshed Goodman’s site with updated styling, streamlined content structures and new UX features that enhance storytelling and simplify navigation. The result is a refreshed, emotionally resonant experience that supports Goodman’s evolving brand and audience.
Orbit Media is truly elevating Goodman Theatre’s digital presence with their fresh, innovative and thoughtful design work. Their staff have gone the extra mile to understand our mission and represent the theater as a world-class cultural institution.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
