Off the Street Club

Not-for-Profit

Providing hope, play and casual joy for the boys and girls of Chicago

Off the Street Club was Orbit Media’s 2023 Chicago Cause Winner.

Off The Street Club is Chicago’s oldest boys and girls club located in one of the most dangerous neighborhoods in the country, West Garfield Park. The Club has one simple mission—to bring hope, play and casual joy to the deserving kids who live there. Every year, Off the Street Club serves over 3,000 kids by offering community, mentorship, tutoring and access to opportunities or experiences they wouldn’t have otherwise.

“15% increase in donations session key event rate”

The challenge

Low organic traffic and site conversions

Off The Street Club’s existing site wasn’t bringing in much traffic, and was failing to tell the full story of the Club and its kids. They came to Orbit with hopes of increasing conversions and showcasing the joy they provide to the families of West Garfield Park. There were a few key goals with this project:

Cast a wider net with SEO upgrades
Ensure the site is easy to navigate and easy to update
Inspire action from volunteers and donors
Refresh web design elements

The fix

Reaching and converting more users through optimized copy and design

To encourage more conversions, the Orbit team got to work updating The Club’s site. In the end, we were able to tell the story of the Club and its kids with rewritten site copy, refreshed designs and streamlined development. Here’s how we did it:

Keyphrase research and search-optimized copy and site navigation resulting in a 15% increase in the donation key event rate
Prominent CTAs and conversion strategy
Colorful, accessible and responsive design elements
An easy-to-update backend

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