Gift of Hope

Not-for-Profit

Honoring lives and creating hope since 1986

Gift of Hope Organ & Tissue Donor Network is a nonprofit organ procurement organization (OPO) that coordinates organ and tissue donation and services to families of donors in the northern three-quarters of Illinois and northwest Indiana. Their mission is to save and heal as many lives as possible while honoring the decisions of those who say yes to donation.

The challenge

Three separate audiences, one important mission

The Gift of Hope website exists to educate, inspire and support organ and tissue donation services. To do this, they target 3 separate audiences: donor families, professional partners and potential/existing donors. The GOH team came to Orbit for a refreshed site that would better support their mission and reflect their new visual rebrand and DEI initiatives. The key goals were to:

Drive more donor registrations & donations
Dispel myths around organ/tissue donation
Promote their Stories of Hope & show the positive impact of donation
Improve UX with clear user paths

The solution

Expert content strategy & UX design

Orbit’s team of writers, designers, strategists and developers collaborated throughout this project to ensure the website would support the GOH mission, improve UX for their 3 target audiences and increase donations and registrations. With updated branding guidelines and educational content ready to go, our job was to assemble all the pieces into one seamless site experience. Here’s how we did it:

Elevated the Stories of Hope with imagery & color
Bold CTAs placed throughout the site
Clear navigation with streamlined mega-menus
Easy to use & maintain CMS

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Reach out to Chris