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We’re focused on creating exceptional work for clients
Your website is the first step in building a relationship with your audience
You only have a few seconds to capture someone’s attention online. With a healthcare website, that means you have to instantly convey expertise, professionalism, and ease of use—while also generating leads and driving measurable results. It’s important to get it right.
Orbit Media specializes in healthcare website design and development built for growth, informed by SEO best practices, AI discoverability, conversion rate optimization (CRO) and seamless CRM integrations that set you up for long-term success.
Custom Healthcare Web Design
The healthcare industry faces unique challenges
Medical web design isn’t a one-size-fits-all approach. We take the time to get to know your team, your audience and your goals, then we find ways to address these through thoughtful and personalized web strategy.
You have a lot of resources to manage
We’ll help you navigate this through database migrations and functional resource catalogs.
You need to answer patient questions quickly and effectively
We’ll address their pain points and questions through a new sitemap and navigation, turning more visitors into leads.
A secure and compliant website is a must
We build websites that meet HIPAA, ADA and HITECH requirements while ensuring seamless, secure integrations with your existing systems.
You have to adapt to frequent changes
We’ll set you up for long-term success with a scalable, easy-to-maintain back-end, ensuring your website will grow with your business.
14%
YOY organic traffic lift from our last 50 projects
45
Successful website launches in last 12 months
96
Avg Net Promoter Score for all clients
SEO for Healthcare Organizations
There are an estimated 160 million health related searches every day
Beyond traditional search, many of those queries are being answered in AI assistants, voice responses and AI overviews.
We’ll help you improve organic rankings and optimize for AI referral visibility so your site is surfaced in more question-answer settings.
Our AI-optimization and SEO web design services include:
- Keyphrase research & competitor analysis to target the right audience
- AI-powered persona generation & content alignment
- Technical SEO & speed optimization
- Careful preservation of keyphrase relevance on top organic pages, conserving your existing wins.
- A documented strategy for URL structure & redirects
- Structured data & schema so AI tools understand your services
“We are already seeing a leap in web traffic”
I want to express our appreciation for the excellent work and service Orbit provided during what turned out to be quite a bigger, longer, and more complex project than we anticipated. From the start, the Orbit team was organized, able to hear our needs and deliver on them in a timely fashion, and able to adapt to changing timelines and priorities. The result is a beautiful new website that really encapsulates APNA’s brand and value proposition. We are already seeing a leap in web traffic and getting compliments on the new site.
Medical Website Design
Great web design helps you effectively tell your story
Let’s face it – web design itself isn’t exactly saving lives. But you are.
Wherever you fall in the healthcare industry, you play a vital role in life-enhancing and life-saving patient care.
Orbit is more than a web design agency– we are your web partner. We’re here to take the lead where you need us to, collaborate on your web strategy and ultimately, build you a quality website that furthers your mission and delivers results.
We’re ready whenever you are!
Custom Healthcare Web Design
The healthcare industry faces unique challenges
Medical web design isn’t a one-size-fits-all approach. We take the time to get to know your team, your audience and your goals, then we find ways to address these through thoughtful and personalized web strategy.
Built for compliance & security
You don’t have to choose between protecting sensitive health information, satisfying industry and governmental regulations and a refreshed, functional website.
Orbit websites give you all three.
We are committed to designing websites that are safe and accessible for all. We’ll help you check the boxes required to satisfy all regulations unique to the healthcare industry.
HIPAA, HITECH and GDPR compliance
ADA accessibility & usability testing
Industry standard monitoring tools and security software
Healthcare Website Development
Integrate with your existing systems
Your site should integrate with your existing systems and technology to ensure seamless information sharing, user experience and web administration:
- Patient Portals & EHRs (Epic, Cerner, AthenaHealth)
- CRMs & Marketing Automation (Salesforce, HubSpot, Marketo)
- LIS, Imaging, & Data Management Software
We know how vital these systems are to your everyday operations. Our web developers will work with you to ensure the information you need is shared across your full tech stack, securely and without interruption.
Establishing trust and credibility
In the healthcare sector, your reputation and credibility are everything.
We’ll help you build trust with your audience through high-quality social proof and thoughtful design:
- Client/staff testimonials
- Statistics and data
- Awards and recognition
Show off your expertise with a quality site.
UX Design
Improving the patient experience from the web to the waiting room
Have you ever landed on a website, only to have difficulty finding the information you need? Web user experience has a huge impact on your traffic and conversion rates.
We take a holistic strategy to organizing and designing your site that makes it simple for your users to find what they need and continue on the path to conversion:
- Concise messaging and headings
- Responsive design
- Clear navigation
- Improved site speed
A high-quality website is key for achieving your healthcare marketing goals
Your site has a dramatic impact on your website visitors’ impression of your business. If it’s easy to use, pleasing to the eye and answers their questions, it’s more likely to help you achieve your goals.
Stand out from your competitors
We’ll highlight your value proposition through copy, design and site navigation.
Improve ROI
A new website can have a significant impact on your leads and traffic, improving your bottom line.
Increase visibility in SERPs & AI
Expert SEO strategy, AI-powered content audits, on-page and technical updates to boost your rankings and AI discoverability.
Increase leads
Attract more targeted leads through SEO and inspire them to act with conversion copy and CTAs.
Refresh your visual identity
We help companies bring their brand to life with refreshed site design and engaging visuals.
Recruit top talent
Connect with the top talent you need with a professional site that highlights your value and expertise.
Meet your web design team
A group of in-house web design, web development and optimization experts. Nothing is outsourced.
Our digital marketing services focus is on SEO driven website design, development and optimization. We have one purpose; build beautiful high-performing websites that generate leads.
Digital Strategists
Align business and visitor goals with content, features, and measurable outcomes.
Project Managers
Monitor website project timelines and provide a dedicated communication resource.
Web Designers
Collaborate with clients to design a smooth experience and a visual extension to their brand.
SEO Directors
Our SEO directors identify key areas of improvement and develop process-driven solutions.
Web Developers
Build and integrate the features that ensure functionality and easy, efficient future updates.
Project timeline
Our timeline and web design approach
The Orbit team has been creating websites for over 20 years. We have a tried and true process that is split into four phases to ensure we are gathering the right information, getting alignment from stakeholders and allowing enough time for tweaks, testing and quality assurance.
We know that your web redesign isn’t the only thing you’re working on– we’ll work with you to create a plan that fits your internal needs and workload.
Discovery
- AI-powered and human-validated persona generation, competitor research and content audits
- Interviewing stakeholders
- Working on draft copy
- Aligning on conversion goals and a high-level sitemap
Design
- Updating your new visual identity: Imagery, typography, shapes, buttons, etc.
- Finalizing SEO, AI, and CRO informed copy
- Applying designs to key pages
Development
- Building your site: HTML, CSS, oh my!
- Content entry and migration
- CMS training
- Testing and QA
Deploy
- Website launch
- Additional testing and QA
- Google tools configuration
- Data privacy configuration
- Post-launch strategy and support
You deserve an ongoing, responsive web partner
Get post-launch support for site updates, security, performance tracking, and future optimizations.
Orbit has a dedicated 3-tier support team available to address any website maintenance problems or concerns. You’ll always receive a timely call back and efficient solution, within hours of submitting your request.
A digital web design agency that is 100% website focused
The fact that Orbit specializes in website design and development was a huge advantage in our experience. We’ve previously worked with agencies who said they could do 100 things and website design was just one of them. And it showed!
Get a website designed with empathy and strategy
Know your visitors. Know what drives them to action. Understand how to solve problems. We’ll build a website that gives them everything they need.
