Data-Driven Empathy

By Andy Crestodina

What do They Want? How to Use Analytics to Draw in The Right People and Keep Them Happy

Resources:

How to analyze content performance using Google Analytics

The ABCs of Google Analytics

There is more where this came from…

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Book cover of "Content Chemistry" alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.