Welcome!

Project overview

The Orbit project approach is a thorough, proven web design process that delivers award winning sites.

Here’s a compilation of all of our processes and deliverables.

An astronaut floating in space with a rocket orbiting a moon in the background against a starry sky.

Orbit’s key project deliverables and related resources

Getting started

A quick overview of how the project gets started and how it will run.

Conversion guide

Documents your key audiences, messaging, and expected conversions and acts as our source-of-truth for ongoing content and design decisions.

Sitemap & content workbook

Your high-level navigation and complete inventory of website pages that aligns existing data with SEO and UX best practices to drive traffic and engagement.

Page layouts

Your first visual view of the initial content structure for key pages that help to outline the tools you’ll be using to build pages in the new CMS.

Conversion & search optimized copy

Every page Orbit writes is based on your goals and audiences. We write copy that captures organic traffic and drives your users to act and deliver to you in accessible google docs.

Design concepts

Defines different approaches to your visual brand identity, exploring distinct design elements that align to your goals, story, and audiences.

Page designs

Applies your branding to create a digital website experience that resonates with your audiences and creates cohesion for your brand.

Development

The build of your website — both the backend, where your team works, and the live experience with which your users interact.

Content entry

The building of your pages with real copy and content. We enter new content, migrate existing content, and manage your site architecture.

Database migration

Ensure your existing database content is migrated into your new site to maximize your new design and site architecture.

CMS training

Learn how to use your new CMS with a hands-on training led by our content coordinators — we teach you how to maximize the capabilities of your new site.

Testing

Before your site goes live, we test to ensure everything is working as expected and identify any issues before launch.

New website!

It’s here! At the end of your project, you’ll have a site designed to rank, convert, and resonate with your key audiences.

Other resources

Access to Google tools

Getting us access to Analytics, Tag Manager, and Search Console early helps us make better recommendations sooner on the project.

Content planning

Align your existing content to your new site structure, maximize the value of that content, and make a plan for filling any content gaps.

Stakeholder interviews

Deep conversations with key stakeholders at your organization to highlight goals, requirements, discrepancies, and opportunities for your website project.

AI discoverability

Learn how we set up a website to be discovered and recommended by AI.

On-page SEO

Using existing site and keyphrase performance data, predictive analysis, and AI-guided research, we’ll optimize the pages we write with on-page SEO elements.

Page blocks & the layouts system

A visual set of flexible content modules (page blocks) you’ll use to write and display different types of content and copy within your new website.

Launch prep

Explains the preparations that reduce surprises around the launch of the new website.

Data privacy compliance

See how we take steps to protect the security of your website and the data you collect by adhering to data privacy and compliance regulations.

Set up Cookiebot

Follow these instructions for setting up your Cookiebot account.

Post-Cookiebot deployment

How to maintain compliance after Cookiebot is installed on your website.

Accessibility compliance

Make your website accessible to more of your target users. Find out how we take an accessibility-first approach to website design and development.

Creating an accessibility statement

If you don’t know where to start, an accessibility statement generator can be helpful. If you’re using a statement generator like Siteimprove.com, here are some notes to help you fill out that form.

Multilingual

Simplify the experience for non-native English speakers using WordPress Multilingual (WPML) tools that display content in the language of your users.

Multilingual – China

Making a website accessible in China is challenging due to strict internet regulations. Learn how to launch a China-ready website.

Purchase a WPML license

Instructions to create a WPML account, set up payment, and provide the site key to activate the WPML plugin.

Hosting & managed services

Learn more about hosting and managed website services at Orbit.

Website support

Access ongoing support from our team after your site goes live.

AI bots

Learn Orbit’s approach to allowing AI bots to access the website.

What is a site adoption?

Learn how we evaluate your existing website and create a plan for transferring managed services.

Starting an adoption project

You have signed your adoption agreement and are ready begin the project. Learn what we need from you to get started and then the steps to completion.

Understanding site after launch

Learn what to expect after the website is live.

Managing your site

Protect the work we started together during the project. Here’s how to maintain page speed, accessibility, SEO, and AI discoverability.