WestPoint Financial Group

Banking & Financial

A website homepage and mobile view for Westpoint Financial, featuring financial statistics, a smiling man, geometric patterns, and navigation menus on a yellow and blue background.

A mission-driven financial services firm

WestPoint is a large, mission-driven financial services firm with a boutique feel. Through their extensive resources and peer-to-peer support, WestPoint empowers a network of financial professionals to provide comprehensive, personalized financial planning services to their clients.

The challenge

Balancing multiple audiences with one strong brand voice

WestPoint’s existing website wasn’t painting an accurate picture of the financial services firm. They came to Orbit for a site that would better reflect the scale and polish of their firm, encourage more job applicants, clearly lay out their services and perform well in search. They needed a modern platform to:

Balance messaging for potential clients and job seekers
Clearly showcase their full suite of financial offerings
Highlight their mission, culture and brand values
Achieve UX, SEO and CRO best practices

The solution

A polished platform that builds trust and drives growth

Orbit’s team delivered a bold new site complete with strategic, search-optimized messaging, elevated design and smart UX enhancements. WestPoint’s content and site navigation was restructured to highlight their key services while still reflecting the firm’s culture. Key wins:

Clear, dual-audience messaging that builds credibility and trust
Modern, professional design aligned with WestPoint’s culture
Upgraded advisor bios with filtering and dynamic team stats
Intuitive CMS for easy updates and long-term flexibility

“You’ve set a new standard for what partnership looks like.”

“This investment goes far beyond this beautiful site—it’s been an incredible learning experience. You’ve truly empowered us and made the process so enjoyable. We feel more knowledgeable, capable, and confident than ever. You’ve set a new standard for what partnership looks like.”

Check out these related website projects

OneUnited Bank

Proud pioneers in black-owned banking

A professional webpage for a hedge fund management firm, showcasing services like portfolio management, due diligence, regulatory filing, and cash and collateral management, with a clean, blue-themed design.

HFR Investments

Streamlined navigation and improved UX

Commonwealth National Bank

A modern site for mobile bankers & community members

Screenshot of a financial association website homepage featuring aerial city images, content sections on services, and company statistics in a modern layout.

ProSight

Merging two legacy brands into one modern, streamlined site

Zuckerman Investment Group

Conversion copy that addresses common roadblocks and questions

Byline Bank

118% increase in engagement rate

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Send Stephanie a message