Zuckerman Investment Group

zuckermaninvestmentgroup.com

Family wealth management services

Zuckerman Investment Group is a family and employee-owned wealth management firm that handles all aspects of a client’s financial well-being. They specialize in understanding the unique needs of multi-generational families, business owners, business executives, and young professionals.

The challenge

Casting a wider net and improving UX

Zuckerman’s target audiences are families and professionals looking to build long-lasting relationships. But when users landed on the website, they were met with an outdated site that didn’t accurately reflect Zuckerman’s expertise. Key challenges were:

  • Outdated site design
  • Thin content marketing
  • Confusing site navigation
  • Missed SEO and CRO opportunities

The fix

Inspiring conversions with new design, copy, and strategy

The goal was to inspire users to start a conversation with the Zuckerman team. We found ways to highlight Zuckerman’s expertise and range of services, while drawing visitors in with beautiful design and SEO. Here’s how we did it:

  • Conversion copy that addresses common roadblocks and questions
  • Awards, stats and quotes for social proof
  • Site audits to address technical and SEO opportunities
  • Modern, UX-focused design

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.