Conversion rates you can report with confidence
Achieve a measurable return on your marketing investments and campaigns.
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Orbit Media is an industry leader recognized for our award-winning website design, development, optimization and conversion expertise.
Is your website traffic just passing through?
You’re driving traffic. You’re launching campaigns. But conversions aren’t moving fast enough, and leadership is asking why.
Far too many of your visitors bounce without buying and you know your conversion numbers could be better. It’s not like you haven’t tried. You performed A/B testing and you’ve locked down a winning design.
You need direction based on data-backed insights rather than intuition. Where do you go from here?
Multivariate testing is best for teams who:
- Have significant traffic but stagnant conversions
- Need defensible, data-backed decisions
- Are accountable for pipeline or revenue
- Want deeper insights than A/B testing can provide
Turning insights into impact
Utilizing multivariate testing, Orbit conversion experts reveal which specific elements have the greatest impact on your site’s performance.
Multivariate testing will:
- Identify the best mix of design, content, and imagery that leads to improved conversion rates.
- Empower you to make data-driven decisions about your website elements based on analytics not assumptions.
- Allow you to test multiple variations simultaneously instead of one at a time.
Multivariate testing offers you data-powered insights and clarity to fuel your growth. Using multivariate testing Orbit’s conversion experts can help you fine-tune your website’s user experience leading to better conversion performance.
Better conversion performance leads to:
A smoother user journey that lifts performance
Remove friction in key paths so more visitors complete forms, request demos, and start conversations.
Smarter decisions backed by real evidence
Offer statistically valid results that justify why changes were made and what they delivered.
Deeper user insights
Gain valuable understanding of user behavior to tailor messaging effectively for your audience.
Lower customer acquisition costs
Get more results from the same media and marketing budget by improving how well your site converts the traffic you already paid for.
Stronger competitive edge
Differentiate your brand and gain an advantage, especially in a crowded market.
Say goodbye to guesswork and hello to growth
Orbit has assisted B2B, B2C, and nonprofit industry-leading name brands achieve their organic traffic and conversion goals. Here are just a few of those stories.
Multivariate testing from start to finish
Defining your goals
Our conversion experts begin the process by helping you define your goal. For example, do you want to increase newsletter sign up by 10%? Are you focused on building up e-commerce sales by 20%?
Strategy
Next, they’ll determine what changes might drive that improvement. We don’t just test randomly. We prioritize tests based on potential business impact.
After that we’ll choose between 2-4 variables to test, for example two headline options, two button colors, or two images.
Development
From there we’ll build variations of each test variable. We’ll estimate your traffic needs to ensure you get enough visitors to reach statistical significance.
Testing
Conversion experts then set up the test and run the experiment, typically for a 2-4 week minimum.
Analysis
When the test is complete, we analyze the results to determine which combination of variables had the most impact and gain insights to inform your actions.
At that point, we roll out the top performing variation across your site.
Trusted by marketing leaders who need real results
We always know where our projects stand. Orbit is transparent, knowledgeable, and provides clear insights into strategy and progress.
Orbit is extremely knowledgeable. I feel confident in being able to bring my questions to them and getting good answers.
Month after month, we see increases in search ranking, conversions and revenue growth supported by search.”
Common questions about multivariate testing
Multivariate testing can seem a bit complex and more than a little daunting. But it’s important to remember it’s all about discovering what’s getting in your way and how to fix it so you can move forward.
To help clarify, we’ve put together answers to common questions about how it all works, giving you insight on the process so you can feel confident forging ahead.
Multivariate testing measures the impact of multiple elements (and their combinations) simultaneously, while A/B testing compares entire versions of a page or campaign. MVT gives you more granular insights, but it requires much more traffic than A/B testing.
It depends on how many variations you’re testing. Each combination must receive enough visitors to reach statistical significance. As a rule of thumb, MVT works best for sites with high daily traffic (often 100,000+ visitors per month).
You can test elements like headlines, images, button colors, copy, layout, or calls-to-action. The key is to focus on elements that likely influence user behavior, not tiny details that won’t matter.
Most tests should run for at least 2–4 weeks, depending on traffic. Stopping too early can lead to misleading results because of short-term fluctuations.
MVT identifies:
- Which elements impact performance most
- The best combination of changes
- Deeper insights than A/B testing
This data then helps you optimize for higher conversions, engagement, or sales.
Yes. It requires high traffic, can get complex with too many variations, and it takes longer to reach significance compared with A/B testing. For smaller websites, A/B/ testing is often a better starting point.
Conversion optimization and SEO
While conversion optimization and search engine optimization (SEO) are related, each serves a different purpose. SEO employs strategies to increase your site’s visibility in organic search and drive traffic to your site. CRO is intended to convert that traffic into a purchase, a sign up, a click, whatever your conversion goal might be.
Orbit takes a consultative approach to optimizing your website for maximum conversions. Our CRO services are designed to enhance the user experience, improve website performance, and maximize your business goals. We employ data-driven strategies to analyze user behavior, conduct A/B testing, and implement design improvements that drive higher conversion rates.
- Digital marketing
- CRO audits
- Content optimization
- A/B testing & multivariate testing
- Content strategy
- Content writing
- User experience audits
- User behavior analysis
- Landing pages
- Continuous iteration
- Form optimization
- Website speed & performance audits
- ADA compliance audits
- SEO strategy
- SEO audits
- SEO monitoring
- B2B digital marketing
- Page titles & meta descriptions
- Keyword strategy
- Google Analytics management
- Looker Studio dashboard reporting
- Google Search Console management
- Bing Webmaster Toolbox management
Your mission is our mission
Multivariate testing aims to unlock potential and maximize every visitor’s impact. Our shared goal is a website that consistently performs, converts, and adds to your bottom line.
Our in-house team of web designers, web developers, optimizers, and CRO experts are collectively known as “Orbiteers.” Every Orbiteer has a super power: strategy, storytelling, or spotting what’s broken in your funnel from a mile away. We are committed to helping your website reach its fullest potential.
We bring the data and strategy, you bring the mission.
Tap into our tools to make your site a top performer
If your website is a primary growth channel, optimization isn’t optional– it’s a competitive advantage. The sooner we implement multivariate testing, the sooner you’ll stop guessing and start experiencing real growth.
Ready to boost your success?
