The challenge

A website that didn’t reflect 25 years of expertise

OSI Engineering has spent over 25 years connecting top engineering and IT talent with leading companies in wireless, networking and emerging technology. But their previous site wasn’t keeping up. They needed a modernized presence that could speak to two very different audiences at once. Key challenges included:

  • Serving both B2B clients seeking engineering talent and B2C job seekers looking for opportunities
  • Improving navigation and content clarity across a complex site
  • Showcasing the full scope of OSI’s capabilities and industry expertise

The solution

Bold design and focused content for a dual audience

Orbit conducted a full website audit and keyphrase research before rebuilding the site with a clear content strategy, updated design and improved functionality. Special attention went to the jobs and careers pages, the most business-critical section of the site. Some key wins:

  • Content writing that highlights OSI’s value to both clients and candidates
  • Streamlined navigation built around two distinct user journeys
  • Rebuilt jobs and careers pages with updated forms and functionality

osiengineering.com

Engineering and IT staffing for emerging technology industries

OSI Engineering connects top technical talent with leading companies in wireless, networking and other high-growth industries. With over 25 years in the business, they bring deep expertise to both sides of the staffing equation, helping companies find the right people and helping engineers find the right fit.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.