cuestapartners.com

Strategic technology advisors

Cuesta Partners are forward-thinking strategic technology advisors who help their customers successfully maneuver through diligence initiatives, acquisitions and mergers.

The challenge

Unclear messaging & low conversion rates

Cuesta Partners came to Orbit because they felt their site wasn’t clearly showcasing who they are, what they do and who they work with. They needed a new, cohesive messaging strategy that would help them connect with their target audiences and inspire action. Cuesta’s key challenges were:

  • Low organic traffic
  • Low conversion rates
  • Multiple target audiences and service offerings
  • Unclear navigation

The solution

SEO strategy, conversion copy & cohesive design

To attract more traffic, capture leads and convert users, Cuesta Partners needed a meticulous approach to messaging and design. Orbit made it happen, growing the site from nine key pages of thin content to 20+ pages of search and conversion-optimized copy. Some other key wins:

  • Keyphrase research and SEO strategy
  • New taxonomies help users self-identify and navigate the site
  • Accessible, responsive and modern design
  • Deployed case studies, testimonials and CTAs to drive conversions

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.