luckimpactreport.com

Leading the aggregates industry

Luck Companies is the nation’s largest privately-held, family-owned producer of crushed stone, sand and gravel in the United States. The Luck Impact Report is their flagship publication that illustrates their people-focused culture, innovative business approach and aspirations for continued growth. The Impact Report is Luck’s way of showcasing the heart of what they do– leading their industry, igniting their mission, supporting their communities and stewarding the environment.

The challenge

Creating an engaging digital publication

Luck needed a site that would build trust, positively introduce the company to users and complement the print version of the Impact Report. This project didn’t have the most stable start– changing scope, working with a third-party design team and conflicting availability meant we had to pivot and adapt to give Luck the site of their dreams. Key goals were:

  • Adding a WOW factor with bold design
  • Ensuring the site is user-friendly for all devices
  • Handing off a flexible, scalable website

The solution

Collaboration, vivid designs & expert web development

Orbit’s expert project managers and collaborative designers and developers worked closely with the Luck team to create a beautiful and modern website. We used the print Impact Report to inform our design and copy, formed the site navigation around Luck’s four value pillars and brought the WOW factor with animations, bold typography and engaging imagery. Other key wins include:

  • Responsive web design
  • Comprehensive mega menus
  • Flexible and easy-to-use CMS

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.