The challenge
Creating an engaging digital publication
Luck needed a site that would build trust, positively introduce the company to users and complement the print version of the Impact Report. This project didn’t have the most stable start– changing scope, working with a third-party design team and conflicting availability meant we had to pivot and adapt to give Luck the site of their dreams. Key goals were:
- Adding a WOW factor with bold design
- Ensuring the site is user-friendly for all devices
- Handing off a flexible, scalable website