modernexterior.com

Quality roofing systems built for the future

Modern Exteriors creates energy-efficient roofing systems with unmatched durability, comfort and long-term performance. Their focus is on energy-efficient shingle roofing, gutter installation and attic insulation that help protect homes from exterior elements, and ensure the air inside homes is healthy as well.

The challenge

Building trust and encouraging conversions

Modern Exteriors is a recently formed business that needed a website to match its name– updated, modern and fresh. They came to Orbit for help designing a site that would properly introduce them to their audience, build brand equity, educate users on their work and encourage conversions. The primary challenges and goals were:

  • Limited social proof & evidence to work with
  • Building trust with users
  • Increasing conversions
  • Limited photography & imagery
  • Easily updating & expanding the site

The solution

Educational copy, modern design and bold CTAs

Our team built a site strategy to help Modern Exteriors connect with their audience. With few assets to work with, we leaned on what makes the ME team so great: their expert staff and their passion for providing high-quality home solutions. The result is an easy-to-use, easy-to-maintain website that can grow alongside the company. Here were the key wins:

  • Logos & educational copy to build trust
  • Modern, accessible & clean design
  • Custom-made iconography to add visual interest
  • Bold CTAs & persuasive copy to increase conversions

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.