Content Jam

contentjam.com

A sleek new site for Orbit Media’s annual conference

Content Jam is Orbit’s very own annual one-day conference, drawing hundreds of marketers to Chicago for practical, inspiring sessions on content strategy, SEO, analytics, AI and storytelling.

The challenge

New platform, same high standards

The Content Jam site serves as a comprehensive platform for pre-event registration, speaker lineup, schedules, policies and post-event slides/videos. In preparation for next year’s event, Orbit decided to revamp and replatform this site. Key goals were to:

  • Migrate from WordPress to HubSpot
  • Create an efficient system for updates and seasonal re-use
  • Maintain the contentjam.com domain
  • Preserve existing SEO wins

The solution

Scalable site architecture & CMS

Orbit’s team designed and built a functional theme using HubSpot’s Elevate framework, resulting in a streamlined, easy-to-edit website tailored to the event’s content needs. Domain and hosting expertise helped preserve the domain while keeping the project lean and SEO-friendly. Wins include:

  • On-brand HubSpot design elements
  • Custom built reusable page modules and scalable theme architecture
  • Smart domain solution using Cloudflare for SEO and URL continuity

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.