The Veterinary Management Group (VMG) is a professional membership organization for the veterinarian community. VMG offers peer groups, professional development opportunities, financial benchmarking, thought leadership and more that encourage growth, safeguard independence and help practice owners continue to grow and thrive.
The challenge
The VMG team came to us for help in three specific areas: Increasing memberships, reaching a wider audience and improving the user experience, while refreshing their web design to reflect new branding. Here were the key challenges:
The solution
The Orbit team created VMG a lead-generation machine that more effectively drives organic traffic, converts visitors and sells users on the benefits of membership. We layered in social proof, storytelling and SEO copy to target VMG’s key goals. Here’s how we did it:
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
