Chicago Museum Tours

Screenshot of a website homepage for Chicago art tours, featuring navigation menus, cityscape imagery, art descriptions, and photos of artworks and gallery visitors.

chicagomuseumtours.com

Expert-led tours of Chicago’s cultural institutions

Chicago Museum Tours offers intimate, expert-led experiences at the Art Institute of Chicago and beyond. Co-founders Bernie Verwiel and Colm Ronan bring 25+ years of combined experience, guiding visitors through museums, architecture walks, zoo tours, and custom experiences across the city.

They needed a professional brand identity and a website structure that could grow with their expanding tour offerings.

The challenge

Scaling up without a finished brand

The existing site was hosted on WordPress.com and lacked the professional presence needed to compete with larger tour operators. The client wanted to expand beyond museum tours into architecture walks, zoo visits, and custom experiences. Three issues surfaced early:

  • Unfinished brand identity after months with an external vendor
  • Unclear content structure for diverse tour types and locations
  • WordPress.com hosting and DNS requiring careful migration planning

The solution

Brand identity and scalable tour structure

Orbit brought the logo development in-house and finalized the brand identity, then integrated it throughout the site design. To support future growth, the team built a custom post type for Tours that accommodates diverse offerings, from private museum visits to group architecture walks. Key features include:

  • Custom logo design and brand identity
  • Tours custom post type for scalable content management
  • Managed hosting migration with zero downtime
  • Clean, professional design that competes with larger operators

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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