The challenge

An outdated site for a forward-thinking brand

Aeris is a trusted leader in IoT, but their website wasn’t reflecting that. They needed a digital presence that could earn the confidence of sophisticated B2B buyers and clearly communicate why Aeris is the partner enterprises trust for intelligent, secure IoT solutions. Key challenges included:

  • Outdated design underrepresents a cutting-edge brand
  • A content strategy that needed a full reset to put users first
  • Complex stakeholder environment across a multi-phase engagement

The solution

A two-phase build that never compromised on quality

The project launched in two phases. Phase One went live on Divi to meet an early deadline, followed by a Phase Two migration to a custom WordPress/Gutenberg build for long-term flexibility. Through both phases, our team challenged the content strategy to keep user needs front and center. Some key wins:

  • Custom WordPress marketing site built for B2B audiences
  • Conversion copywriting with full content planning and delivery
  • Accessibility audit integrated into the build process
  • CMS training and content support for the internal team

aeris.com

Intelligent IoT solutions for the enterprise

Aeris delivers IoT connectivity, intelligence, and security for enterprises building the next generation of connected products and services. Companies come to Aeris when they need an IoT visionary they can trust, and they came to Orbit to make sure their website said exactly that.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.