Lead Generation School: 10 Prioritized Steps for Driving B2B Demand

September 27, 2022 from 5-6pm CT

It’s that first moment when your ideal prospect realizes they need help. They’re ready to start looking. This is the “zero moment of truth.” How to attract them, build their trust and gently guide them to that final thank you page.

Our goal is to attract a steady stream of qualified visitors who need our help. Our goal is to get marketing qualified leads every day. After attending this session, you’ll know:

  • How to align keywords (and search intent) with the sitemap
  • The one SEO mega-trend that no marketer can easily escape
  • A breakdown of page layouts and UX elements
  • How content formats support stages of consideration
  • A framework for high-converting web content based on 1000+ website redesigns

There are a hundred little factors in lead generation. But some are far more important than others. Each attendee will leave this session with new perspectives and actionable takeaways for a stronger funnel.


Can’t make it live? No problem. Register and you’ll get the recording and slides after.

About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.