Orbit Client-Only Event: Google Analytics Setup and Basics: What Marketers Need to Measure Success

(Skip straight to 6:00 to skip the intro chatter)

In this presentation we cover:

  • Confirm that Google Analytics setup is complete
  • See who has access? Clean up the permissions
  • Introduction to the most useful reports in your Analytics
  • Learn which reports answer which questions and support which decisions

It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.

Slides:

Additional resources:

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.