Orbit Client-Only Event: Google Analytics Setup and Basics: What Marketers Need to Measure Success

(Skip straight to 6:00 to skip the intro chatter)

In this presentation we cover:

  • Confirm that Google Analytics setup is complete
  • See who has access? Clean up the permissions
  • Introduction to the most useful reports in your Analytics
  • Learn which reports answer which questions and support which decisions

It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.

Slides:

Additional resources:

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