Intermediate Google Analytics: Beyond the Basic Insights and Analysis

You already have the reports, but you’re still not getting actionable insights. But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools. That means segments, filters, drill downs and secondary dimensions.

That’s what this session is for. In this one-hour session, you will learn:

  • A simple framework for turning ideas into impact.

  • Where to find actionable insights (and which reports to ignore)

  • How to slice data in ways that get you the truth in the fewest clicks

Slides:

Additional resources:

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.