What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level up your digital marketing expertise.
Additional resources:
- Google URL Builder
- How to Track Campaigns in Google Analytics
- How to set up Google Analytics
- Google Analytics: Reporting vs. Analysis
- How to use Segments in Google Analytics