Intermediate Google Analytics: Beyond the Basic Insights and Analysis

What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference? 

If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level up your digital marketing expertise.

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Additional resources:

• Google URL Builder
• How to Track Campaigns in Google Analytics
• How to set up Google Analytics
• Google Analytics: Reporting vs. Analysis
• How to use Segments in Google Analytics

Need a refresher on Google Analytics setup and basics? Watch part 1 of this webinar series.

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