There are many options to creating a mobile presence for your business. I’ve identified the top four. If you intend to have an informed conversation, here is a mobile website guide to help you out.
A specific standalone website optimized for mobile users.
Display website content in an optimized format for as many mobile device users as possible.
Programming logic is used to identify the user’s device, redirecting the user to the mobile website.
For years, this approach has been the most respected by both website designers and UX specialists. But as mobile device usage has increased, more devices hit the market, and content marketing has become more sophisticated, the above disadvantages have become surprisingly serious issues. Unsurprisingly, websites have evolved to solve these challenges.
A website that has additional designs and programming to accomplish specific tasks on a mobile device.
Display mobile-formatted website content and features using the same content and URLs as the full-site on mobile devices.
Programming logic is used to identify the user’s device, browser, and screen size to display mobile website templates.
If you already have a website that you like, and your content management platform supports mobile templates (like Mighty-Site).
This is a great option if your website platform can support it and if you are getting the desired results with the full-site. However, while a mobile template may extend the shelf-life, as device standards and capabilities change, you will likely start planning the next version of your website using Responsive Web Design.’
In the purest form of responsive web design, the website content formatting and layout fluidly changes to the browser size.
Display ALL the same website content in an optimized format for all users on any device.
If you are considering a new website, think responsive.
Many experts believe RWD is the web design standard of the future. It solves many current web marketing and usability problems. Although it does create a few new challenges and costs more to produce, the results are awesome.
Software built for specific smartphone devices.
Some experts would say the goal is to create a unique and intimate experience between the brand and the user. The user may feel like they “own” something rather than are “visiting” a website.
Apps are downloaded from smartphone stores like Apple App Store, Google Play Store, and Windows 8 App Store to devices.
Practically speaking, anything built for a mobile app can be built as a mobile website. So what companies really benefit from web apps?
There are probably a lot more details to add to this guide. Please add anything you know that I don’t to the comments of this article!
The advantages of HTML5 are many and new labels will help web developers develop amazing upcoming evidence sites without the need for exclusive plug-ins like e.g. Display.
Camera Shake Reduction
Real-time image asset generation
Camera Raw 8 and layer support
Editable rounded rectangles
Multi-shape and path selection
Wonderful article. It is really unique and informative blog all about the development. Responsive Web Design (RWD) is one of the best website design for mobile and other device compatible.
Mobile application is very useful for everyone who have smartphones, aside from the fact that they don’t need to open their laptops to load the website, it is also a great way to visit the site they want anywhere you go.
Creating sites on mobile devices serves as a real challenge to web designers now. Mobile devices add an extra platform that they need to address when planning a site. Another factor to consider when talking about the RWD is the load time. Mobile devices do not have the capabilities that a website has in their load time and they still need to load all the elements within the code. This could involve even more time when coding the site.
Really great article and very useful for me. I’ve been looking for a simple list of pros and cons for mobile websites so thanks for posting!
@Webydo Thx for the comment. Load time with RWD is a potential issue especially with the images. Programming and server-side techniques are being considered by web developers to ensure the optimal image size and compression are used per device. However, this further complicates the platform logic and maintenance of the website which arguably increases the cost. But the results tend to be really good.
As for load time in general on mobile, I would like to find some research on the patience of a smartphone user. Obviously a mobile site should load fast, but I tend to assume that if a smartphone user really wants the information on their phone, and they like the website, they will stand to wait a few extra seconds.
What are your thoughts?