Several times each day, I’m talking about search with a client, a teammate or a friend. I spend hours every week giving free SEO advice and helping people rank in search engines.
I also do tons of presentations, webinars and videos. Here’s a fun one we did with our friends at Content Marketing World:
Giving away my best SEO advice is a big part of my job. And I love it.
But if you sat through a few hundred of these meetings and presentations you’d be bored out of your mind. Not because the topic is boring. It’s not. But the advice is often the same.
Here is the roundup of our best SEO tips and tricks. I’ve given these tips hundreds of times because they are the most valuable to most people, especially for beginners and small businesses. Here are the top three.
[Tweet “”Google doesn’t rank websites. Google only ranks web pages.” – @orbiteers #SEO #TIPS”]
Understand this and you’ll see huge opportunities in your website’s structure. There are all kinds of opportunities to rank. Success depends on making a keyword-focused sitemap with many pages targeting many phrases.
Keep in mind, there are two kinds of keyphrases.
Putting this SEO advice into action:
Not ranking where you want to be? Take this bit of free advice: go to the page and press control+F. Search the page for the target keyphrase. Now ask these questions:
If you don’t see the phrase in the header or body text, you have a keyphrase frequency of zero. This answers the question as to why you’re not ranking. Mystery solved.
You failed to indicate relevance in the basic ways. You failed to follow SEO best practices.
Our goal is to convince Google that we made the best page on the internet for the topic. If you failed the control + F test, why would Google think this is a great page?
When counting the instances of a keyphrase, don’t count links or in navigation. Link text does not indicate the relevance of this page. Link text tells Google that another page is relevant for the phrase: the page the link is linking to.
What about the title?
Although the title tag is the single most important piece of SEO real estate on the page, it’s in the code and not in the page itself. But of course, make sure the target phrase is in the title tag.
What about meta descriptions?
No, this isn’t on the page either. But it’s an important place to indicate relevance. Along with the title, the meta description is often part of the “snippet” when the page ranks in search results. So make sure to use the target phrase here too.
What about alt text?
Sure. Use the phrase as the alt text of images. But don’t kid yourself. Alt text is not a major search ranking factor. Think about it: if you were the head of Google’s search team, would you make alt text an important ranking factor? Of course not.
Putting this SEO advice into action:
Now that we’ve covered relevance, let’s look at the other half of SEO: authority. People who understand search understand this:
To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships.
It’s a little different (and a lot more fun) than the “link building” mentality. A lot of SEOs still pitch their content by sending cold emails to bloggers asking for links. Here’s what those emails look like. We get them many times per day.
Sad, isn’t it? There is no connection, no relationship and in the end, no results.
So rather than building links, build relationships with like-minded content creators. Make friends with bloggers and collaborate on mini-content projects.
Notice the difference between a solo blogger and a collaborative content marketer.
But you’re not looking for just any “social media influencer.” You’re looking specifically for content creators.
The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Therefore, our goal is to connect with and collaborate with that 1% of users, the content creators.
It’s those relationships with content creators that will give you a long-term, durable advantage in search. Once you have a network filled with like-minded creators, you’re halfway to winning a link. Now you just need something worth linking to.
This is a key tip for beginners and experts alike: don’t build links, attract links naturally by making great things together with people who make content and links.
Putting this SEO advice into action:
But I hope that you are the exception. And if any of this seemed unclear, just ask yourself a few fundamental questions:
This should put you in the mindset for search and keep you focused on empathy and quality. Those are the two fundamental principles in search engine optimization. Happy ranking!
Next: How to Start a Blog: The Beginners Guide to Content Marketing >
Colophon: This article was optimized to rank for “free SEO advice.” It uses many of the semantically connected phrases including tips, tricks, best, Google, for beginners, for small businesses and expert. It is 1,200 words long, includes five images, one video and one contributor quote. Later we’ll see how well it performed in search!
This is very good seo advice i used this seo advice and got good results.
Straightforward commonsense. I get those emails from link seekers too. Naturally, I don’t respond. But I’d like to tell them the truth: I hate Infographics!
I like the idea of networking rather than sending cold emails (even if some marketers state about its effectiveness).
I think it also depends in what market you are as well and what sell and who is your audience. But everybody likes networking. Every likes compliments on their work and asking for their expert advice.
If someone would contact me for my advice I would to share what I know.
I guess the problem is that giving expert advice require experience, knowledge and skills. It takes time to acquire these abilities.
Once you are a skilled master in a niche people will ask for help naturally.
I’m thinking I should come work for you!
I love your colophon section!
Thanks, Sean! I had no idea that people would respond to that part of the post. Who knew that people liked colophons? Weird, but fun…
Liked it as well!
Great advice. I’ve recently been put into a position where I’ll be needing to learn SEO and linking and your blog has been SOO helpful in giving me a place to start.
Great post Andy, as always. For all you reading Andy’s stuff for the first time, this methodology works!
I’d be interested in hearing your reaction to Swadhin’s question. I’ve been experimenting with sitemaps I can manipulate, but I’d love to see a post or hear from you on this topic. Be interested to hear your organizational methodology for keeping this huge universe of keywords straight.
Colophon: The first paragraph of this comment was written based on actual results from Winbound comments, not because Andy has bought me a beer in the past. But I am thankful he did, and encourage him to buy me more in the future.
Winbound clients, not comments!
Ha! All comments hence forth will require a colophon, Greg.
When are Andy’s articles ever anything but incredibly informative, practical, and fun to read? But my favorite part is the colophon. Talk about lifting the curtain! Love the real-world learning here. Thanks, as always, to the Orbiteers…y’all need capes. 😉
Hey hey, Libby!
Love seeing you in our comments. I love the colophon too! Full disclosure: I had to Google it because I didn’t know what it was….sigh….but now I do and I thought it was brilliant.
Great tips, especially the third one – building a strong network within your niche is the best way to make your website known.
Yes, networking and relationships are super important. It’s also much more fun than doing everything alone. This is one of the reasons that I love live events.
Thanks for the comment, Andrea!
Great SEO Article… I wanted to become an SEO expert, this is just awesome and very helpful in knowing so much about SEO. Very useful article when i read article clear the all SEO issue, Search Engine Optimization is changing time to time. I truly really like how it really is easy on my eyes it truly is. I’m wondering how I could be notified whenever a new post has been made. I’ve subscribed to your feed which could do the trick? Have a nice day!
About your tip on creating targeted sitemaps, I use yoast sitemaps which has two things, the page sitemap and the post sitemap (all posts from day1 linked here). How do I categorize them into different keyword focused sitemaps?
What are your thoughts?