Banking websites have unique regulatory and customer-service requirements.
They have to meet every legal standard while still being customer-friendly and easy-to-use, showcasing the financial institution’s personality and history. Our banking web designs are built to serve your marketing needs. Orbit has adapted its creative web design process to meet the unique requirements of your industry.
Your financial institution is built on trust and integrity. Unfortunately, for many financial institutions, a poorly designed website can wipe out the years of established credibility in a matter of seconds. People will click away without a second thought.
The good news is that positive first impressions and an improved user experience lead to increased engagement on the website, which ultimately will lead to higher conversion rates.
The financial industry is changing and becoming more customer-centric. Banking and credit union websites have an opportunity to appeal to the online and tech savvy users with a more contemporary design.
Banking today isn’t based on mobile or desktop or apps: it’s omnichannel. Almost 80% of users interact with their bank through more than one channel. That means your site has to be responsive to every approach, offering a seamlessly coherent user experience.
That’s why Orbit has made responsive web design standard to every project. Our approach delivers a consistent experience for your customers, whether they are at home researching financial products or on the go looking for the nearest ATM.
Banking websites typically are responsible for fulfilling two needs:
Both are essential to satisfy today’s customers, but it’s not necessarily essential to combine the two into one website. It can be a pain point for marketers to have to work through the IT department to make changes and updates to the front-end of the website.
Orbit’s banking web designs gave Liberty Bank and American Chartered Bank fresh new looks backed by a user-friendly CMS, allowing them to manage the content without touching the complex online banking back-end.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts who follow best practices and work closely with web strategists and project managers to create your perfect site.