Alliance Theatre

Screenshot of a theater website homepage featuring a singer, show information, event listings, images from performances, and prompts to learn about programs or join a theater club.

alliancetheatre.org

A modern website for Atlanta’s premier stage

Alliance Theatre is Atlanta’s national theater, producing world-class performances and educational programming for audiences of all ages. Founded in 1968, the Alliance Theatre is the leading producing theater in the Southeast, reaching more than 165,000 patrons annually.

The challenge

Outdated design and limited functionality

The existing Alliance website was in need of a design refresh and improved functionality. Their team came to Orbit with a clear vision: elevate the digital experience to match the creativity and vibrancy of their performances. Key challenges:

  • Complex Tessitura (TNEW) integration for ticketing and classes
  • Balancing artistic brand guidelines with web accessibility
  • Managing a large, dynamic content migration with incomplete data
  • Enhancing UX for patrons and content managers

The solution

Artful collaboration of copy, design and development

Orbit partnered closely with the Alliance team to modernize their website and set the stage for stronger engagement, higher conversions and a better experience for every visitor. The result is a bold, accessible site that achieved the following key wins:

  • Improved ticketing and registration workflows for users and admins
  • Fully responsive, accessible design system
  • Conversion and search-optimized copywriting
  • Elegant UI that honors the Alliance brand and mission

Check out these related website projects

Screenshot of a theater website displaying a show, ticket purchasing options, a featured photo of two people, event dates, and additional information about the theater’s offerings.

Goodman Theatre

“Orbit is truly elevating Goodman Theatre’s digital presence.”
two desktop design view of tortoise supper club website

Tortoise Supper Club

“They have treated our business as if it were their own.”
Desktop and mobile screens from Alter Brewing website

Alter Brewing Company

“Experts, on time, on budget, strategic, savvy”
One desktop-sized screenshot, and one mobile-sized screenshot of Chicago Fire.

Chicago Fire FC
Two desktop views for the Winterland at Gallagher Way website design.

Winterland at Gallagher Way
Screenshot of a website for Bottleneck Management, featuring a tagline about hospitality and a sidebar with a person’s photo and quote. Restaurant logos are displayed at the bottom.

Bottleneck Management

We have been partnering with their team since 2012

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
Send Stephanie a message