Storable Marine

A website homepage for a marina and rental operations software, featuring a top-down photo of a speedboat and sections detailing features, benefits, and statistics.

storablemarine.com

Boat club and marina management software

Storable Marine supports operators managing boat storage, boat clubs, marinas and dry slips with tailored software, management tools and marketing solutions. Part of the larger Storable ecosystem, this website consolidates two well-known software platforms, Molo and Stellar, into one cohesive digital experience built for growth and lead generation.

The challenge

Merging brands & maintaining momentum

Following two key acquisitions, Storable came to Orbit for help unifying two separate marine software systems under a single brand without disrupting momentum or confusing audiences. Their core goals included:

  • Integrating Molo and Stellar software systems into one clear, cohesive platform
  • Creating a user-friendly site within the existing Storable design system
  • Positioning the site as a lead-gen engine in a niche market
  • Speaking to two related but distinct audience groups in a cohesive manner

The solution

Making waves with clean design & optimized content

Orbit’s strategy, copywriting, design and development helped bring Storable’s marine vertical to life while preserving brand integrity. With thoughtful content and a sharp UX, we created a smooth, scalable foundation that hits both marketing and operational goals:

  • Custom messaging to align with marine audience needs
  • Streamlined site navigation and informational mega-menus
  • Tailored design elements that reflect the broader Storable brand
  • Content optimization for SEO, GEO and CRO

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Storable

Merging, rebranding and streamlining to improve lead gen and UX

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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