Shortlister

The largest HR benefits database and RFP platform

Employers are overwhelmed with choices for their benefits packages– with thousands of options for HR technology, wellness programs and benefits vendors, they need a simpler way to navigate their options. That’s where Shortlister comes in, making it easy for employers to find a match that meets their budget, their goals and their expectations.

“66% increase in organic traffic”

The challenge

Improving traffic, conversions and ease of use

To continue providing a seamless experience for their users, Shortlister needed a site that was easier to use. Because they target multiple audiences (employers and vendors), and had robust content to display for thousands of vendors, this required a meticulous touch. They came to Orbit with a few key goals:

Improving their site navigation
Defining clear conversion paths
Improving content and design elements
Maintaining existing SEO wins

The solution

UX-driven design and site navigation

Orbit’s team rose to the challenge. First, we highlighted two primary conversions: finding a vendor and creating an account. Then we crafted universal messaging that showed the benefits for both sides of the employer/vendor relationship. Lastly, we reflected this strategy throughout the site’s copy and design:

Conversion and search-optimized copywriting
Concise overviews of vendor capabilities
Streamlined and comprehensive mega menus

Our efforts paid off, resulting in a 66% increase in organic traffic within 6 months.

"Organic traffic is up 66%"

We had the challenge of marrying our app functionality with our public site redesign. Knowing we had to do this while maintaining our high-performing organic rankings, Orbit was the obvious choice. They guided us through the decision-making process and learned the nuances of our business to make sure the launch went smoothly. Our organic traffic is up 66% since we deployed 6 months ago.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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