The challenge
Missed SEO and CRO opportunities
Higginbotham came to Orbit Media for help building a modern, UX-friendly website that would better connect with their customers and improve conversions. They wanted to dive deeper into SEO and CRO strategy to capture more leads, and they needed their site to establish their credibility in the HR space. Key goals were:
- Increasing search engine results
- Highlighting their value proposition
- Improving conversion rates
- Building trust with users