Higginbotham

higginbotham.com

Employee-owned and customer-powered insurance brokers

Higginbotham is an industry leader in customized insurance, HR and financial solutions that protect homes, cars, health, businesses and employees. They are people-driven insurance brokers, committed to helping their clients efficiently and securely plan for their future.

The challenge

Missed SEO and CRO opportunities

Higginbotham came to Orbit Media for help building a modern, UX-friendly website that would better connect with their customers and improve conversions. They wanted to dive deeper into SEO and CRO strategy to capture more leads, and they needed their site to establish their credibility in the HR space. Key goals were:

  • Increasing search engine results
  • Highlighting their value proposition
  • Improving conversion rates
  • Building trust with users

The solution

Data-driven strategy and site updates

To help Higginbotham connect with more users, Orbit got to work building a modern and UX-focused website. We got rid of their clouded and outdated design to help their messaging really shine, proposed research-driven SEO updates and strategized new ways to move users through the conversion funnel. Here’s how we did it:

  • Keyword research and on-page updates
  • Conversion and SEO copywriting services
  • Bold CTAs and improved site navigation
  • Modern and engaging designs

See how Orbit helped Higginbotham increase organic traffic cost by 112% through our website optimization services. 

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.