Higginbotham is an industry leader in providing insurance, employee benefits, HR services, and wealth management solutions. They were looking for a website that brought their expertise and commitment to their customers center stage.

Ensuring that this project was a success meant meeting the challenge of bringing clarity to a website clouded by poor UX and a dated design. There was also a dire need to speak directly to users that supported the conversions they were seeking.

The rebrand came to life through a user-focused design and story that earns the trust and credibility of what could be lifelong customers.

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.